The Designers Behind the Flowers

Caroline Eells Waller, Passiflora Studio

Caroline of Passiflora Studio

Fabulous Florist :: Oak & the Owl, Southern California

Floral Design Southern California

watermelon pink bridal bouquet

Lane Dittoe Photography


Your name: Nancy Teasley
Your Business name: Oak & the Owl
Your Location: Southern California

How did you start your business?
I moved to Southern CA when my son was 4 months old. I had been working as an interior designer in the bay for the previous 5 years but I didn’t have any connections in LA to continue working freelance. I knew I didn’t want to go back to working in a firm when my son was so little and I reached out to my floral design friends. Nicolette Camille, my friend who I worked with in Oakland, referred me to Kate Holt of Flowerwild and I started working as her lead assistant last May. I made some great connections through that as well as was introduced to the world of large scale events. Because of that I knew there was a market for my kind of design in Southern California. So, during the off season between 2011-2012 I designed my website, put together my marketing plans, and launched this past February. I’m still working for Flowerwild and love it! It gives me a chance to slowly start my business while getting to work for one of the best designers out there.

Bridal bouquet pink garden roses ranunculus dusty miller astilbe

Kamee June Photography

How many years have you been in business?
I launched Oak & the Owl in February of 2012 but my business has been around in different forms for the last 7 years. I started this impromptu career when I was 19 as a side job while in college. I worked at a little flower shop in Oakland, CA where I learned flower basics – from the best way to process all types of flowers, to the business side of running a flower shop, designing flowers on demand either in my hand or quick vase arrangements while clients stood watching me, as well as doing event florals for weddings, parties, weekly accounts for restaurants, or business functions. It was an amazing foundation for starting my own business. After leaving Bloomies in Oakland, I started Nancy Jr. Designs and had my own wedding clients. I also worked freelance on the side for floral designers Max Gill and Ron Morgan while going back to school for Interior Design. So, that makes it 14 years I’ve been working with flowers (crazy that it’s been that long).

What is your design aesthetic?
I would say my aesthetic is very lush, romantic, and I’ve been told feminine with the feeling of an old world/painterly effect. I design arrangements where there are a lot of flowers yet there is air and classic form to them. I don’t cram the flowers in so that they’re all on one plane, I like to create subtle in’s and out’s with the flowers which has the effect of more visual interest and is generally more dynamic.

vase flower arrangement with pink roses, astilbe, pink ranunculus

Kamee June Photography

How do you create your style and where do you draw your inspiration?
I’ve been fine tuning my style ever since I started working with flowers. And it was really about finding this level of enjoyment and excitement with my design. And that started with how it felt when I was actually designing. You know you’re in the sweet spot of your style when the flowers come together with ease and don’t have to be forced. And it can take a long time to get to that place. I had so many years of working in the shop where I had to discern what my client wanted and produce it, that I was able to navigate through the styles and find my design voice. When a client would come in and want an architectural and sculpted bouquet of hard edged flowers, I was able to produce it, but it didn’t “feel” good while I was making it. If a client came in and asked for a soft, romantic bouquet with movement, I was in my sweet spot and I was done without even realizing time had passed. Now that doesn’t mean I don’t have to work on perfecting that style. That takes years and years and I’m still working on it. Design is a process and there’s always something to learn. I’m just lucky that it’s so much fun I want to work on my days off.

I draw my inspiration from so many things. Nature is the biggest one, and has been a driving force for me since I was very young. Now I drive around my town with my clippers next to me and hop out whenever I see something really beautiful. Then I drive around some more to find something to pair with it. I love making totally wild, in season and completely local arrangements on a whim. It invigorates all my design. But I also constantly research design around the world (one of the reasons I love Flirty Fleurs – you make it easy). I’m always in search of what people are creating and what trends are picking up and why. And I don’t research to copy, I just find it intriguing how different artists and designer see sometimes the same thing. I always strive to do something new, or that hasn’t been seen recently. Or even take an idea that is popular and find a way to tweak it’s perceived use, like the floral chandelier I recently made out of embroidery hoops. Another thing I do if I’m stuck on inspiration for a shoot is go to furniture stores and try and find one piece that really speaks to me and then build the concept around that. As an interiors person, I want all the work I design to have the sensibilities of a well designed space, not just a beautiful flower arrangement – although the flowers are typically my favorite part and create the biggest impact.

bridal bouquet with yellow garden roses and peach ranunculus white garden roses

Kamee June Photography

What are the trends, flowers & colors that are unique to your region?
The style in Southern California is pretty diverse. With so much influence from the movie studios, you see a lot of tightly arranged, sculpture like arrangements, with the use of flowers as a color impact vs. appreciating their shape and uniqueness. But then the vintage theme is still going strong although I see it starting to finally fade out. The use of beautiful antique furniture will stick around (I hope) but it won’t be used with such a strong lean toward mismatch and vintage. The flowers for weddings are starting to get more garden and old world like, which is great for me because that’s the style I’ve had for years. It feels to me that some of the Bay Area design sensibilities of lush and free form florals where flowers are used in season and are allowed to show off their individual beauty are starting to happen down here which I love!

Are you a retail shop, studio/warehouse or home based?
I currently am home based. I work out of my fully air conditioned 3 car garage and travel all over California for events. I have weddings from San Diego to Napa this year.

flower centerpiece with yellow garden roses, ranunculus, white clematis

Kamee June Photography

Do you offer any services in addition to floral designs?
My business is an Interior and Floral Design Studio so yes, I offer much more than florals. I have a degree and over 5 years of experience working for high end interior designers and that background fully informs all of my work. Because of that I’m available for full styling of events and shoots and am working at navigating my business towards that.

How do you balance the desires a modern bride when purse strings rest on the shoulders of traditional parents?
I believe both parties are so important when putting together a wedding and I will listen to both points of view and try my best to come up with a middle ground. There typically is one to be found, where everyone ends up happy. I work hard at pulling images so that my clients know what is being verbally described. So if the language coming from the bride is super modern and I can find an image of say, a graphic linen with a traditional compote floral arrangement, both parties end up understanding what the other wants and how best to achieve a compromise. It can be done and I actually really enjoy that challenge.

peonies roses and tulips bridal bouquet

Lane Dittoe Photography

What tool in your toolbox can’t you live without?
My clippers! They’re sooo old and have little chunks taken out of them (from wire which you’re not supposed to do…) but they’re still so sharp and will cut through anything. I’ve tried to replace them, and have spent a lot of money to find the next best thing, but nothing compares.

What’s your favorite flower?
Ahh man. I can’t find one single favorite flower but if I had to choose a few, I’m a classicist. I really love flat face English garden roses with a huge passion, and parrot tulips. I just think they’re phenomenal. They can literally drag me out of a grumpy mood, and this is after working with them for years. But I’m also a sucker for clematis, flowering branches, pierris, peonies of course, ranunculus, dinner plate dahlias, and there are so many greens that can make an arrangement all on their own. I truly just love flowers with such fervency that it’s impossible to even narrow it down to 2.

pastel flower centerpiece

Lane Dittoe Photography

Anything else you’d like to share with Flirty Fleurs followers?
Just that it’s really wonderful to be a part of a community of florists that share joy and excitement in each others accomplishments and creative genius. Thank you Alicia for having a forum where we can learn about so many amazing designers around the globe. And thank you so much for including me, it’s an honor.

Your contact information:
Nancy Teasley of Oak & the Owl
http://oakandtheowl.com
http://oakandtheowl.blogspot.com
https://www.facebook.com/OakandtheOwl?ref=hl
https://twitter.com/OakandtheOwl

bridal bouquet of peonies, garden roses

www.tonyajoy.com Tonya Joy Photography


flower centerpiece pink garden roses

Tonya Joy Photography


peony and garden rose centerpiece

Tonya Joy Photography www.tonyajoy.com


Peach garden roses decorate a wedding cake

Tonya Joy Photography

Fabulous Florist :: Trendee Flowers

Your name: Noemi Garcia
Your Business name: Trendee Flowers
Your Location: San Diego , Ca

How did you start your business?
I began Trendee flowers as a hobby , creating arrangements for family and friends for various occasion .It was then mentioned to me ,” Just start your own floral designing business” . So I took the initiative in 2009 to start the official process of preparing to begin this new path of becoming a floral designer .

How many years have you been in business?
Trendee’s officially began in 2009, as a floral designing studio. Prior to that I had created arrangements as my hobby for about 3 yrs.. Till then Trendee’s was under wraps, as they say, and now is a full growing wedding /event / floral designing studio.

What is your design aesthetic?
I try to think of myself as a modern with a touch of traditional flare. I really appeal to the design with contemporary lines, with the pop of whimsical design. Everyone now and then, I go back and visit the traditional style .

What inspires you?
What doesn’t inspire me, is what I can say. So many visual aspects inspire me visually to create future designs. I also am inspired by senior floral designers, who have created extraordinary designs in the floral community. For example (Preston Bailey / Rene Van Remes / Collin H./ and the list goes on.

What are the trends, flowers & colors that are unique to your region?
It is hard to say what trends / florals / colors are unique in our region , since we have so many creative designers, and trends that create a vast ray of looks.

Are you a retail shop, studio/warehouse or home based?
I began my floral design studio from my home office, since my circumstances does not allow for a large shop space ( 5 girls ), I choose to stick a more comfortable space for our family . I am working on eventually investing in warehouse space or large workshop space , to be able to create & design for more larger events ( in the works ).

Do you offer any services in addition to floral designs?
Trendee’s has had the unique opportunity to offer not only florals , but as well as our Bridal Keepsake boxes ( brides to preserve their dress), our ever growing Custom Candy Stations ( a new and creative guest keepsake), and finally our Portrait Packages (Day of service/ Engament sessions / behind the scene’s / and so much more ).

What does your toolbox look like?
After every event / wedding/ ext.. I do my best to clean , de-clutter, and organize my tool box. I began with a miniature tool box , not knowing what tools I would need , now I carry a full on tool box on wheels , with a list of various items . From the basic knives / scissors / wrenches/ pliers / floral strippers/W-40 markers / towels/ Windex/Aspirin / First Aid kit/ floral food / tape/ and the list goes on .

What tool in your toolbox can’t you live without?
My handy dandy knife ( floral cutter ), plus a few more , but that is my main tool I use for EVERY occasion.

What’s your favorite flower?
Now that is a difficult question to ask a florist. Since we work with so may florals , and love to create beautiful creations using florals we love almost all of them. As I began in the biz , I appealed to Dahlia’s . I love the shape the curve of the petals , and the variety of sizes they came in.

Anything else you’d like to share with Flirty Fleurs followers?
I am a growing independent florist , who loves to create / design floral designs. With my ever growing chance to learn more , and teach what I have learned ( do’s & dont’s ) . Eventually I would love to be able to teach those what i have been able to learn as a florist .

Contact Information:
Ph.(619) 204-3920
www.TrendeeFlowers.com










Fabulous Florist :: Entwined Design

Your name: Marci Gerlach
Your Business name: Entwined Design
Your Location: Orange County, CA

How did you start your business?
Originally graduating from College with a degree in Graphic Design I fell into a position in Human Resources for
close to 8 years at a high profile company in Southern California. After years of Hiring and Firing employees my creative side was dying to climb out. Instead of returning to Graphic Design where pen to paper was created, I had a desire to create from head to hands. I worked a Corporate HR career and after 6:00pm would work another job at a local floral studio from 6:30pm to 1:30am or 2:00am. I worked as a freelance designer for 4 years for 3 different Floral Design studios in CA. After creating some Weddings for friends and family, local business started contacting me for parties and charity events. Having a child and trendmous support from family and friends gave me that last push I needed to fully take on Weddings full time and I haven’t looked back since!

How long have you been in business?
I filled for our business license in 2008.

What is your design aesthetic?
I really try to create one of a kind Weddings and believe that like most things in life…..more is more! We
are fans of opulence and quite frankly edgy and bold designs. Whether size, color or pure floral attributes make a statement we believe that florals should be seen and adored.

What inspires you?
Everything!!! and I mean it. I have over 700 blogs ranging from Weddings sites, Interior Design firms, Photographers,
Landscape Architects and even Retail business signed into our Google Reader for daily inspiration. The vibrant colors of a dress someone is wearing at a restaurant or an ornate piece of furniture I see at an estate sale…those trigger ideas or inspiration for me.

What are the trends, flowers & colors that are unique to your region?
Southern California is really a melting pot of trends and styles. To generalize; there are traditionally two types of trends that occur here.
Lush, over the top designs are chosen or minimalist, “fresh from the garden” looks that are requested.

Are you a retail shop, studio/warehouse or home based?
We are a home based business with storage spaces.

Do you offer any services in addition to floral designs?
At this time we only supply Floral Design services but like most we get asked about everything from Linen choices to Lighting specifications.

What does your toolbox look like?
I am an organizer so everything has it’s place but I will say that it is bursting with everything and anything possible. Clippers, ribbon, pins, paddle wire, tape, push pins, levels, safety pins, floral tubes and aspirin.

What tool in your toolbox can’t you live without?
My extra padded knife, my girls try to steal it when I am not looking!

What’s your favorite flower?
Ranunculus…..what other flower creates a powerful punch in such a little compact bud. To be honest, I am only 5’2
and most would describe me as “spunky” so maybe I love them cause I feel like they are me in floral form ;o)

Anything else you’d like to share with Flirty Fleurs followers?
I truly love what I do and put all my heart into each and every wedding. Seeing a concept we have designed come to fruition is one of the most gratifying things we can think of.

Contact Information:
Website: www.entwineddesignflorals.com
Blog: www.entwineddesignflorals.blogspot.com
Facebook: Entwined Design Florals








Fabulous Florist :: Alaric Flowers


Your name: Lena Yelagina
Your Business name: Alaric Flower Design
Your Location: New York City

How did you start your business?
I used to work at a banking firm. Tired of the miserable schedule and corrupt business, I decided to leave to pursue my dream: floral design. When I was young, I had an interest in flowers and was playing with them instead of coloring or watching TV. It was my long-time love for botany that moved me from the Financial District office to my Midtown studio. I did this in 2006 and haven’t looked back since!

What is your design aesthetic?
Innovative but classy.

What inspires you?
I grew up in Russia and have seen a good bit of the world. I pull inspiration from my personal experiences to create arrangements with variety and flair.

What are the trends, flowers & colors that are unique to your region?
Being in New York City, I am lucky to have access to some of the best imported flowers in the world. The flower district here is second-best to the tulip festival in Holland! Well, maybe that’s a stretch…

Are you a retail shop, studio/warehouse or home based?
Studio.

Do you offer any services in addition to floral designs?
Some customers want chocolate or different gifts like alcohol or teddy bears delivered with their arrangements. We do our best! We are also starting floral design classes for adults and children soon.

What does your toolbox look like?
It’s full, that’s for sure! Glue gun, wire, florist knife, beads, water tubes…

What tool in your toolbox can’t you live without?
The water tubes are really important!

What’s your favorite flower?
It’s a tie between the Purple Anemone and Ornithogalum Arabicum!

Anything else you’d like to share with Flirty Fleurs followers?
Spread a little sunshine. Something that sets us apart from the rest of the florists… we are philanthropists. We donate all the flowers after big corporate events to nursing homes in the area. It just feels good. Also, find us on Facebook or follow us on Twitter: @alaricflowers!

Contact Information:
http://www.alaricflowers.com/
42 West 56 Street, New York, NY 10019
Phone: (212) 308-3794




Fabulous Florist :: SM Greenfield Designs In Floral Artistry

Your name: Samantha Greenfield
Your Business name: SM Greenfield Designs In Floral Artistry
Your Location: Strasburg, Virginia (An itty-bitty small country town in the Shenandoah Valley)

How did you start your business?
I don’t know if I consider myself to be an “official business” because I don’t do this full time..but, I love art and floral design seemed to capture every element…color, texture and unstructured creativity so I guess I was drawn to floral design. I took a class at a local community college and answered and ad in the local classified for a designer looking for freelance help were I was able to gain lots of experience. Next came a job as an event coordinator at Marriott Ranch- a wedding and special event venue. I was fortunate enough to be referred to booking brides. I ordered some business cards and here I am! Since I have a “regular full time job” I don’t really consider myself a business. If I get referrals great, if not, I can be found during wedding season at Holly Chapple’s!

What is your design aesthetic?
Gardeny with a upscale twist.

What inspires you?
I am inspired to try and make each design better than the last!

What are the trends, flowers & colors that are unique to your region?
A popular trend I try and encourage clients to adopt is to incorporate an old piece of jewelry, a pin, beaded trim or unique ribbons into the stem wrap of the bridal bouquet.

Are you a retail shop, studio/warehouse or home based?
I work out of my home. Actually, consultations are at my house and my workshop is in my longtime boyfriend’s basement!

Do you offer any services in addition to floral designs?
Because I don’t concentrate on my business full time, I do not offer anything other than flowers and ideas but I try to provide resources to services I do not offer.

What does your toolbox look like?
It’s black and red!

What tool in your toolbox can’t you live without?
Cling

What’s your favorite flower?
Any and all roses

Anything else you’d like to share with Flirty Fleurs followers?
My business is really small; I do maybe 10-15 events a year. I have a regular full time job as a Re-employment Specialist with the Virginia Employment Commission. I am fortunate to freelance for Holly (this will be my third year!) when I do not have events of my own.

Contact Information:
Website





Fabulous Florist :: Precious Pear


Your name: Janice Wong
Your Business name: Precious Pear Wedding Floral Designs
Your Location: Vancouver BC, Canada

How did you start your business?
Contrary to the artistic background that people would expect of a florist, I have a degree and successful career in Computer Engineering in which I helped design systems for aircrafts and satellites. However I’ve always felt like I was meant to channel my creative energy in another way.
A few years ago, a very good friend of mine lost her spouse to cancer. I went to a flower shop, hand- picked the flowers, and described to the florist the arrangement I wanted in detail, and stayed there to watch while the arrangement was created. The night the flowers were delivered, I received a call from my friend. She told me the moment she received the flowers was the first time she smiled in a really long time. I had a lump in my throat, and I knew right at that moment, I wanted to start a business in floral design.

What is your design aesthetic?
I love designs that are lush and romantic. In general I like massing flowers together to create the modern and full look, but I do appreciate vintage styles as well.

What inspires you?
The brides (and grooms) that I work with inspire me more than anything. I love to get a feel for their personality, listen to their stories, and then challenge myself to create a style that best suits their unique personal style.
I always close my eyes and visualize what my bride would look like with one of my bouquets in their hands, and what floral arrangements should go in the venue to create the picture-perfect wedding.

What are the trends, flowers & colors that are unique to your region?
In BC, we are blessed with a lot of local growers growing flowers such as tulips, hyacinths, anemones, peonies, lilies and orchids. Every Monday, Tuesday and Thursday we have a Dutch style live auction where the growers bring in all these beautiful blooms. We are big fans of colors. Vancouver is a very multicultural city and hence the styles are very diverse. European garden and Japanese Ikebana are both very popular, for example, to reflect Vancouver’s multiculturalism.

Are you a retail shop, studio/warehouse or home based?
I have a home studio for my floral designs. I specialize in weddings and events and I like to design in a more casual and relaxed environment which helps my creativity flow.

Do you offer any services in addition to floral designs?
I only focus on floral designs right now, but I always love to give my brides tips on planning and how to stylize their weddings.

What does your toolbox look like?
My toolbox consists of scissors, pruners, wire cutter, tapes, and a number of knives. I tend to misplace my knives so I always have a few as backups 😉

What tool in your toolbox can’t you live without?
My floral knife. I always like to keep it in my hand when I design.

What’s your favorite flower?
Wow, that is a tough question. I would say it’s a tie between hydrangea and calla lily. They are just so unique and beautiful in their own way. I love the mass of the hydrangea but at the same time the simple long stem of calla lily is just so captivating. They both come in incredible colors. It would be unfair to say I’m partial to one J

Anything else you’d like to share with Flirty Fleurs followers?
It’s so wonderful to have a blog like Flirty Fleurs where we flower lovers can share our stories to inspire each other!

Contact Information:
Janice Wong
Precious Pear Floral Design










Fabulous Florist :: AJ Florals

Your name: Alicia Broehl
Your Business name: AJ Florals
Your Location: Southern Maryland

How did you start your business?
I started doing freelance floral design just after my own wedding three years ago. I took a design class to learn the basics and helped out in a floral design studio two days a week learning as much as I could about the business. I got my very first floral job for a friend’s wedding last year and have done several on my own since then. Most of my work comes from part-time freelancing as I still maintain a full-time job in the investment industry Monday through Friday. I hope to make a career change to floral design on a permanent basis in the near future but for now it remains my part-time love. My challenge is making the transition from a consistent salary to one with varying and unpredictable income. Something has to pay the bills!!! My true talents and skills lie in the creative and artistic fields and I hope to one day reach the point where I can make my passion my profession.

What is your design aesthetic?
I’m fairly adaptable to the wants/needs of who I’m designing for whether it’s a formal affair with elegant styling or a casual, rustic celebration using natural elements. I do tend to lean towards more symmetrical designs.

What inspires you?
Anything can inspire me; however, I do have a slight obsession with paper products and fabric. From beautifully hand crafted paper to various textures and prints of fabric. I could spend hours in fabric stores digging through piles of remnants looking for unique color combinations or design ideas.

What are the trends, flowers & colors that are unique to your region?
Given Maryland’s proximity to water whether it’s the Chesapeake Bay, rivers or the Atlantic Ocean, there seems to be a trend to incorporate marine life or vegetation into weddings. An outdoor wedding held on Maryland’s Eastern Shore or anywhere near water uses tall grasses and reeds to compliment the natural surroundings. Maryland brides also love to incorporate the blue crab in their weddings. Stationary, gift bags, favors, table design or cakes… you can put a crab on anything!

Are you a retail shop, studio/warehouse or home based?
I am home based for now and it suits my needs for the level of events I am doing. I also freelance for several designers/event planners in Maryland which gives me the opportunity to be in a small business environment and learn.

Do you offer any services in addition to floral designs?
I am a great napkin folder! Some of my freelance jobs have included helping to coordinate day of services for a wedding. I typically stick with the flowers from creation to delivery and set up but I have jumped in to help in other areas when needed.

What does your toolbox look like?
You would typically find my toolbox at a construction site rather than toting around floral tape, straight pins and double faced satin ribbon. It’s a red and black heavy duty square box with a handle and carry strap. Lots of pockets for all my clippers and scissors and space for a spray bottle and paper towels. I was hoping for something fun and feminine but I guess tool manufacturers haven’t yet fully embraced the female, home improvement customer to begin marketing pink toolboxes en mass.

What tool in your toolbox can’t you live without?
Paper Towels! I always have a roll of paper towels with me for that inevitable spill. Moving heavy glass containers full of water and flowers from delivery truck to table is never perfectly smooth.

What’s your favorite flower?
David Austin Roses. I love the fullness and fragrance they give to a bouquet Their multiple layers of petals remind me of our own layers as people more particularly brides. When you peel back the layers of style, theme, venue, budget, etc., you find a girl who fell in love and she’s getting married. It’s just that simple.

Anything else you’d like to share with Flirty Fleurs followers?
I love learning and exploring my new profession!

Contact Information:
www.ajforals.com

Fabulous Florist :: Isha Foss Events


Your name: Isha Foss
Your Business name: Isha Foss Events
Your Location: Chesapeake, VA

How did you start your business?
I was working as a project leader for a chemical company and someone asked me to help them plan a conference.

What is your design aesthetic?
I really like monochromatic arrangements in interesting containers.

What inspires you?
Nature and architecture

What are the trends, flowers & colors that are unique to your region?
We are the South and so you get a lot of that warm hospitality at weddings.
But we are also a military town so you get the diversity of all the transplants. We do it all here.

Are you a retail shop, studio/warehouse or home based?
I have a small studio/warehouse – love it!

Do you offer any services in addition to floral designs?
We offer planning as well as theme and holiday decorating.

What does your toolbox look like?
I have a two-tier rolling tool box with lots of compartments for all my necessities. I actually have a planner box, a floral box, and a ceiling kit – lots of clips/hooks, cables, zip ties, monofilament, etc.

What tool in your toolbox can’t you live without?
My favorite items are my many sizes of zip ties. If we mean hardware, it would have to be wire
cutters – gotta get those zip ties off!

What’s your favorite flower?
I refuse to have a favorite. I love all flowers but am really enamored with all forms of protea.

Anything else you’d like to share with Flirty Fleurs followers?
I love my job!

Contact Information:
Isha Foss
Isha Foss Events
840 Juniper Crescent
Suite 114
Chesapeake, VA 23320
757.410.3436 p
757.410.3437 f
800.410.0646 tf
e-mail: isha@ishafossevents.com
web: www.ishafossevents.com
blog: www.weddify.com
Follow me on Twitter!: ishafoss
facebook: isha foss events

(click on images below to enlarge)










Fabulous Florists :: Mocha Rose Floral and Event Designs

Name: April Schwietz Mason
Business Name: Mocha Rose Floral and Event Designs
Location: Pittsburgh, Pennsylvania

How did you start your business?
I started the business in late 2005 after my own wedding and a bad experience I had with my own florist. I did not have a business or a floral background and honestly never thought the business would grow to something more than a hobby. I based my business on everything that I wanted from a florist on my wedding day and focused on that side of the business. I taught myself floral design by reading textbooks and spending every spare second researching flower types and design styles. Today we operate out of a 3500 square foot design studio and showroom and still focus primarily on weddings with the same business philosophy that I started with in 2005.

What is your design aesthetic?
We design in many different styles depending on our client’s requests. However, one thing is always consistent- we do not use “fillers”. The natural beauty of the blooms are always the focus in the arrangements and I’d rather use negative space to emphasize a bloom rather than a filler to make it look fuller. Whatever we design, it is treated as art and not just a simple flower arrangement.

What inspires you?
Nothing inspires me more than seeing other designers that work in a different style than I do. It makes me want to stretch the limits of my own design. I also follow a lot of interior designers and artists to keep up on the most current trends in design and color.

What are the trends, flowers & colors that are unique to your region?
I don’t necessarily think that there are any trends specific to our region right now. Surprisingly most of our clients do not live in the Pittsburgh area. They grew up here and moved to a larger city like NYC, Chicago or DC and are coming back to their childhood home for their wedding. Because of this, our clients represent the trends of these larger metro areas and they are very up to date on current styles and trends.

Are you a retail shop, studio/warehouse or home based?
We operate out of a 3500 square foot showroom and design studio.

Do you offer any services in addition to floral designs?
We do offer full event design and ala carte services such as linen coordination, lighting and event rentals.

What does your toolbox look like?
“Kitten” (don’t ask) is our main tool box. She is a rolling Stanley toolbox that contains just about everything we could possibly need on site to build large events such as fishing line, Quick Dip, Windex, trash bags, etc. We have smaller versions of the toolbox for when we are setting up multiple events at the same time.

What tool in your toolbox can’t you live without?
It’s not necessarily part of the toolbox, but a lazy susan is my favorite tool to make 360 designs.

What’s your favorite flower?
Whatever I have in my hand at that time! Seriously, I just love flowers.

Anything else you’d like to share with Flirty Fleurs followers?
The success of this business is due to the great designers that have come to work for us. The busier we get, the more time I’m spending in meetings, paperwork, ordering and answering emails. I spend less and less time actually making the designs myself anymore even though that is what I love the most. The staff here is amazingly talented and this business could not run without them!

Contact Information:
Mocha Rose
4805 Penn Avenue
Pittsburgh, PA 15224
Phone: 412-361-4141
http://www.mocharose.com/

Araujo Photography www.araujophoto.com

Araujo Photography www.araujophoto.com

Leeann Marie Photography www.leeannmariephotography.com

Studio Bash Photography www.studiobash.com

Studio Bash Photography www.studiobash.com

Studio Bash Photography www.studiobash.com