Fabulous Florist :: Emily Carter Floral Designs, Maine

Emily Carter Floral Design - Bridal bouquet of hot pink garden roses, purple clematis, purple delphinium

Brea McDonald Photography

Your name: Emily Carter
Your Business name: Emily Carter Floral Designs
Your Location: Freeport, Maine

How did you start your business?
I had been in the floral design industry for well over a dozen years when I decided to start my business. My floral design career stemmed off from my artistic portfolio while in college in my early twenties. I trained with some of the best floral designers and found that designing flowers was yet another great form of artistic expression. I fell in love with mother nature and the ability to work with color and an organic medium like I had never known.
For over a dozen years I had worked in various aspects of floral design: hotel, retail, private events, and weddings. I finally decided to branch off on my own as I found that my true passion was always in weddings, private and corporate events more so rather than some of the traditional floral holidays that you inevitably get pulled into when working for a retail shop.

Emily Carter Floral Design - Dress of Flowers with green aspidistra leaves, pink peonies, red roses, pink garden roses

Sharyn Peavey Photography

How many years have you been in business?

What is your design aesthetic?
I love doing various styles of design; however I truly love working with the flowers when you see their organic lines. I also love working within tonal color palettes where the flowers blend together in a soft and romantic look and design.

How do you create your style and where do you draw your inspiration?
I draw a lot of inspiration from my clients, their style in everyday life. I draw inspiration from attire, the surroundings in which their event is taking place, but most of all, the season in which their event is taking place.

Emily Carter Floral Design - Floral Centerpiece with hot pink garden roses, light pink roses, purple stock, purple veronica, purple clematis and dusty miller, purple freesia, purple delphinium

Brea McDonald Photography

What are the trends, flowers & colors that are unique to your region?
In terms of flowers, in New England we are so fortunate to be surrounded by some really wonderful growers. There is a phenomenal peony grower right here in Freeport and some beautiful dahlia growers that do a stellar job just up the coast. I feel so fortunate to be surrounded by such great farmers and I draw great inspiration by watching them work and all that they do to grow the stems that I work with.
I think that in years past, a lot of people that came to Maine for events thought more in a direction of mason jars and wooden boxes, but with a little encouragement a lot of clients are starting to think outside of the box (no pun intended). I am really enjoying helping my clients to see the other styles of design and how they can really complement the overall design aesthetic for their wedding.

Are you a retail shop, studio/warehouse or home based?

©SharynPeavey-Emily Carter floral design, Bridal Bouquet of Yellow Tree Peonies, pink garden roses, pink sweet peas, viburnum

Sharyn Peavey Photography

Do you offer any services in addition to floral designs?
I actually pride myself on just focusing on floral design. I pour so much time and energy into the design aesthetic, floral budget and overall cohesive design of the wedding, as well as ensuring that the flowers integrate appropriately and beautifully, that I know that that is where my energy needs to be focused the day of as well. I do offer a great deal of consultation along the way to my clients in terms of feedback on linens and other rentals as well as the layout, but I keep my focus within the aspect of floral design.

What tool in your toolbox can’t you live without?
Joyce Chens…. love those! That and a good spool of wire.

Hodel_Harrington_Alante_Photography_Flower Centerpiece of peach and white flowers with a teal box

Alante Photography

What’s your favorite flower?
Peony, poppies and anemones tie for me 😉

Anything else you’d like to share with Flirty Fleurs followers?
As a designer that has a true passion for the artistry of floral design, I did get frustrated with the amount of time that it was taking me to create estimates for clients in years past. I founded Lobiloo, the most amazing floral design resource for florists, which has cut my time for creating estimates in a third. I promise any designer out there that if you give it an hour of your time to play with the program, Lobiloo will save you time and in the long run money as it has made a great difference to my company. I now have more time to dream up new designs and focus more on my clients, not just the computer and their cost outs! It has been a life saver for me and many other designers that are using Lobiloo. I would encourage any designer, new or old, to give it a try.

Emily Carter Floral Designer - Bridal bouquet of pink and peach flowers

Sharyn Peavey Photography

Your contact information:
{ring} 207-865-4021

Introducing Lobiloo Software for Floral Designers

floral industry software

Have you heard of Lobiloo? I recently learned of this product from its creator, Emily Carter. Emily is a floral designer like the rest of us – she’s been in the floral industry for the past 17 years. Four years ago Emily set out with a programmer friend of hers to create a software program for floral designers with the intention of creating a better way to provide Wedding Estimates for brides. After spending a good amount of time testing out the software product and speaking with Emily I would have to say she has succeeded.

What exactly is Lobiloo? It is a software program that creates beautiful, fast and accurate image-based price estimates for clients. It offers a library of over 2,500 floral images provided by Florabundance with unique finder tools (by season, color, etc.), as well as the capability for florists to upload their own gallery of images of flowers and rental items. The back-end of the software offers a more efficient way to price out each floral design and calculates the final cost. Plus, it calculates the number of stems needed of each flower and creates an order form for your wholesaler. The added option to send the order directly to Florabundance is included with the click of one button!

Also included in the software is the option for your clients to browse the floral images and save their favorites to their Pinterest board which they can share with you during consultations. The clients can only see the floral images in the browse section, your pricing is safely hidden away behind the password protected site.

Lobiloo is hosted online and Emily and her team offer ongoing support for the product should you run into any questions while creating estimates. I would suggest giving the program a try, she is offering a 30 day free trial and after that the price is $29.00 per month.

florist industry software

(this is a product review, it is not a paid advertisement)

A Dress of Flowers by Emily Carter

Being creative for the sake of being creative is so good for the soul, let’s us floral designers push ourselves in our artistic endeavors. Today I am excited to share a project created by Emily Carter Floral Designs!

dress constructed with flowers

I like to think of flowers in various ways. Tools to make a painting come to life. Tools to sculpt with. Tools of nature. All of these ways that flowers can be used inspire me.
For years I have wanted to make a dress out of flowers. I believe this comes from seeing many a many wedding dresses, as we all have working in the industry. It took years to make it come to life for many reasons: seasons of flowers not lining up for what I ideally wanted to use, expense, mechanics of the design, and time to do it. Finally, I found myself thinking of it in the middle of the night and enough was enough. With peony season around the corner I set aside my days of work to create my lovely other child. 150 glue sticks, 2 glue guns, over 24 hours of labor with the flowers, 2 designers, 2 days of constructing the underlining, 8 yds of hardware cloth, over 150 peonies, 500 carnations, 300 roses, 120 astilbe, chocolate ty leafs, fiddleheads, etc.. it is complete. Many thanks to the lovely Sharyn Peavey for shooting this dream and the lovely Rosie (model) for wearing the over 40 lbs of dress for hours on end. Truly like having another child.

dress of flowers

dress made out of flowers

dress designed with flowers

closeup of model wearing flowers

dress made of flowers

dress designed out of flowers

dress made out of flowers

dress created out of flowers

Contact Information:
Emily Carter Floral Designs