Fabulous Florist :: Hoot & Holler and Noir Floral

Hoot & Holler

Your name: Malori Maeva
Your Business name: Hoot & Holler and Noir Floral
Your Location: Phoenix & Chicago

Hoot & Holler

How did you start your business?

I started working with flowers as a way to make my day job more interesting. I was an assistant to a project manager in a restaurant group and needed a creative outlet. I discovered that all of the flowers in the group’s restaurants were done in house so I started to shadow the man that did them. I fell in love with it and left my day job after about a year to pursue floral design full time.

Hoot & Holler

How many years have you been in business?


A little over three years.

Hoot & Holler

What is your design aesthetic?

Our work has become known for featuring unusual blooms and a wide blend of foliage for a wild look. We love to design with dark colors and objects that might not seem like a natural fit for wedding floral.

Hoot & Holler

How do you create your style and where do you draw your inspiration?

Part of my style came from my restaurant background where costs needed to be kept low and arrangements needed to last for a long time. Greenery is such a great way to give arrangements character so we always place an emphasis on which greens will best suit the concept for clients. From there, we pull color inspiration and look for a wide mix of textures in the flowers to create depth and visual interest.

I draw inspiration from everywhere but recently I’ve been feeling especially inspired photography and travel. Last week I spent a few nights in Joshua Tree and came back to the studio feeling energized by the odd beauty of the Joshua Trees. I’ll definitely be working to mirror some of the shapes and textures I experienced into my design.

Hoot & Holler

What are the trends, flowers & colors that are unique to your region?

We’re in the desert so a lot of our brides request succulents and pastels. We love to incorporate local foliage like olive and eucalyptus into our designs for brides that want a desert style. We always push our clients to take a step past the typical desert stereotype for their wedding designs because Arizona is home to a surprisingly large number of beautiful plants – much more than cacti and the occasional succulent.

Hoot & Holler

Are you a retail shop, studio/warehouse or home based?

We have a studio in South Phoenix.

Hoot & Holler

Do you offer any services in addition to floral designs?

We just created another brand under the Hoot & Holler family called Noir Floral & Styling. We’re thrilled to now offer our clients full styling packages. We also have a full rental inventory of unique vases as well as a few different styles of arches available. Additionally, we have a metal shop on site at our studio so we are able to fabricate custom arch and install designs for our clients.

Hoot & Holler

What tool in your toolbox can’t you live without?


I can’t go without 26 gauge paddle wire. We use it everywhere from installs to crowns.

Hoot & Holler

What’s your favorite flower?

Black Bearded Iris

Hoot & Holler

Contact information:
www.hootandholler.co / www.noirfloral.com
ig: @hootandholler / @noirfloral

Noir Floral

Hoot & Holler

Hoot & Holler

The Price of Beauty by Alexandra Jusino

Wondering what a bridal bouquet goes for these days? I asked a few of my floral designers around the country and the answers were different and, of course, so were the designs.

Let’s start the bouquet round-up with Angie Strange from Posh Floral down in Dallas, Texas. She created this beautiful bouquet of hyacinths, coral roses, hypericum berries, dusty miller and mini peach carnations for $165.

Alicia Broehl from AJ Florals in Maryland designed this lovely bouquet of Caramel Antique roses, Ocean Song roses, fern curls, blue limonium, purple hydrangea, dried lots pods and balsa wood accents. This bouquet retails for $175.

From Exquisite Designs in Chicago I submitted this teardrop cascade bouquet of white Vendela roses, white dendrobium orchids, white agapanthus and white cymbidium orchids for a cost of $220.

Lesley Frascogna from Tulip in Jackson, Mississippi sent in this beauty made of Juliet garden roses, Polar Star roses, tuberose, white sweet peas and pieris japonica. Upping the ante, Lesley wrapped the bouquet with four different types of ribbon some of which were vintage finds from her trip to New York City last March. This lovely bouquet retails for $300.

From Bare Root Flora in Denver, Colorado, Robyn Rissman sent her bouquet of amaryllis, ranunculus, clematis, cheerfulness narcissus, Free Spirit roses, garden roses, hyacinth, pieris japonica, dahlia, carnations, viburnum berry and jasmine vine. This bouquet sells for $375.

Courtenay Lambert from Courtenay Lambert Florals out in Covington, Kentucky sent in this gorgeous bouquet of football mums, fringe tulips, hyacinths, lilacs, calla lilies, ranunculus, and berzelia berries. As an extra embellishment, she added a vintage brooch and upgraded the bouquet ribbon to a dupioni silk. It sells for $495.

Victoria Clausen of Romance of Flowers located in Reisterstown, Maryland sent in the next two bouquets.
This bouquet is designed with hydrangea, roses, spray roses, sweetpeas, poppies, tulips, gloriosa, ranunculus, amaranthus, astrantia and costs $250.00

This bouquet is designed with hydrangea, peonies, eucarius lily, sweet peas, ranunculus, gardenias, nigella, Artemisia and costs $320.00.

I also asked Janet from Floral Verde out in Arizona to send in her succulents cascade bouquet, which, like all these bouquets, is a work of art. It took Janet eight hours to complete this bouquet… and almost an hour alone to create the armature out of Manzanita branches. This bouquet is made of natural manzanita, uluhe fern curls, Oncidium Sharry Baby, white gloriosa lilies, Graptoveria ‘Bella’, Pachyveria glauca ‘Little Jewel’, Kalanchoe tomentosa, Echeveria’ Mazarine’, Echeveria ‘Violet Queen’, Echeveria runyonii ‘Topsy Turvy’, eucalyptus bells, seeded eucalyptus, wooley bush, and Haworthia fasciata…Does anyone care to put a price on it?

As a bride you might be asking yourself why does a bridal bouquet cost upwards of $150? A couple of things drive the cost of a bridal bouquet …. Labor is one and the amount of texture or different blooms within the bouquet itself is another one. For a cascading bouquet like the one pictured above each single cymbidium had to be wired and as the designer who wired that beauty it was time consuming, and it takes a lot more time to put together and cannot be done more than 24 hours prior to the wedding as the main flower in that bouquet had to be out of water.

Take a look at Bare Root Flora’s bouquet, Robyn has eleven different types of blooms that encompass that bouquet. Floral designers get most of their flowers in bunches. Garden roses come in bunches of 12, traditional roses come in bunches of 25, others like ranunculus in bunches of ten. You get my drift? For every single additional type of bloom included in a bouquet a floral designer has to purchase more and more bunches which drives the price. Even though they cannot use all of them in a single bouquet (because that would make it way too heavy) they still have to purchase it. Then they have to process the flowers which entails cleaning the stems of leaves, dethorn the roses, and hydrating them before a design can begin.
In addition, not all the flowers within the bunches are perfect therefore a designer has to identify the blooms that are worthy to be included in a bridal bouquet and then create the magic that is delivered to you on wedding day.

Fabulous Florists :: Exquisite Weddings

Your name: Alexandra Jusino
Your Business name: Exquisite Weddings
Your Location: Chicago, Illinois …. however this August we will go as far as southwest Michigan.

How did you start your business?
I started as a wedding and event planner. I still do event planning to this day. For the last three years
I’ve had some tight budgets where clients have still wanted beautiful florals but cannot afford to hire a production company to do their events.
Three years ago I started dabbling in florals and it somehow took off from there.

What is your design aesthetic?
Definitely contemporary and lush, but starting to enjoy the more free flowing garden feel lately.

What inspires you?
Nature, the different seasons and a whole lot of interior and architectural magazines

What are the trends, flowers & colors that are unique to your region?
Seeing a lot of brides asking for manzanita branches, lots of greys (so dusty miller, silver leaf and brunia are hot!) and garden roses right now.

Are you a retail shop, studio/warehouse or home based?
I am a studio / warehouse.

Do you offer any services in addition to floral designs?
I started as an event planner. So I focus on event planning and do production (floral, pipe & draping, etc) for my clients. It seems like other planners are finding me and I’m getting to collaborate with them.

What does your toolbox look like?
Shears, wire cutters, floral tape, carpet tape (yes it saves me on many occasions) Cling, floral wire, zip ties galore, velcro and a pair of scissors. There is a lot more in there but those are the
“usual suspects” I don’t leave the studio without.

What tool in your toolbox can’t you live without?
My shears and zip ties.

What’s your favorite flower?
This is a hard question. I love so many of them. Anemones, Garden Roses and Dahlias are hot on my list these days.

Anything else you’d like to share with Flirty Fleurs followers?
Sure, Alicia and I committed sin at Crumbs Cupcake in NYC with the most delicious cupcake ever. We plan on going there again!

Contact information:
Alexandra Jusino
Exquisite Weddings
Wedding Consultant
773.975.3333
ajusino@exquisite-weddings.com
Please check out our blog for our latest work and stories
http://www.exquisite-weddings.com/blog