Fabulous Florist :: Hoot & Holler and Noir Floral

Hoot & Holler

Your name: Malori Maeva
Your Business name: Hoot & Holler and Noir Floral
Your Location: Phoenix & Chicago

Hoot & Holler

How did you start your business?

I started working with flowers as a way to make my day job more interesting. I was an assistant to a project manager in a restaurant group and needed a creative outlet. I discovered that all of the flowers in the group’s restaurants were done in house so I started to shadow the man that did them. I fell in love with it and left my day job after about a year to pursue floral design full time.

Hoot & Holler

How many years have you been in business?

A little over three years.

Hoot & Holler

What is your design aesthetic?

Our work has become known for featuring unusual blooms and a wide blend of foliage for a wild look. We love to design with dark colors and objects that might not seem like a natural fit for wedding floral.

Hoot & Holler

How do you create your style and where do you draw your inspiration?

Part of my style came from my restaurant background where costs needed to be kept low and arrangements needed to last for a long time. Greenery is such a great way to give arrangements character so we always place an emphasis on which greens will best suit the concept for clients. From there, we pull color inspiration and look for a wide mix of textures in the flowers to create depth and visual interest.

I draw inspiration from everywhere but recently I’ve been feeling especially inspired photography and travel. Last week I spent a few nights in Joshua Tree and came back to the studio feeling energized by the odd beauty of the Joshua Trees. I’ll definitely be working to mirror some of the shapes and textures I experienced into my design.

Hoot & Holler

What are the trends, flowers & colors that are unique to your region?

We’re in the desert so a lot of our brides request succulents and pastels. We love to incorporate local foliage like olive and eucalyptus into our designs for brides that want a desert style. We always push our clients to take a step past the typical desert stereotype for their wedding designs because Arizona is home to a surprisingly large number of beautiful plants – much more than cacti and the occasional succulent.

Hoot & Holler

Are you a retail shop, studio/warehouse or home based?

We have a studio in South Phoenix.

Hoot & Holler

Do you offer any services in addition to floral designs?

We just created another brand under the Hoot & Holler family called Noir Floral & Styling. We’re thrilled to now offer our clients full styling packages. We also have a full rental inventory of unique vases as well as a few different styles of arches available. Additionally, we have a metal shop on site at our studio so we are able to fabricate custom arch and install designs for our clients.

Hoot & Holler

What tool in your toolbox can’t you live without?

I can’t go without 26 gauge paddle wire. We use it everywhere from installs to crowns.

Hoot & Holler

What’s your favorite flower?

Black Bearded Iris

Hoot & Holler

Contact information:
www.hootandholler.co / www.noirfloral.com
ig: @hootandholler / @noirfloral

Noir Floral

Hoot & Holler

Hoot & Holler

Fabulous Florist :: Flower Bar, Arizona

Your name: Megan Carollo
Your Business name: Flower Bar
Your Location: Scottsdale Arizona

Flower Bar - pink and green bouquet

How did you start your business and how many years have you been in business?
I started designing about 6 years ago when I wandered into a local Scottsdale shop and asked if I could just see what it was all about. Immediately, I loved everything about it! The flowers, containers, creativity – even the dirty buckets, green fingernails (less glamorous than a having a Green Thumb), and crazy hours appealed to me. I felt as though I had finally found where I was supposed to be! And the rest was history – well, kind of. I spent a good year and a half apprenticing and working part time, just learning the ropes of a shop. Eventually I got hired as a Designer, worked with some designers across the US, started taking workshops, and then almost 3 years ago decided to open up my own studio!

Flower Bar - Fuchsia Orchid cascading bouquet

What is your design aesthetic and what inspires you?
I think my aesthetic is best described as, contemporary eclectic (I just made that up!). . . I live by the fact that the only constant is change, so we always try and incorporate or work with the latest products and trends. Not being stagnant and not getting into a routine is a huge goal of the studio. It’s always about finding that twist on a design – to make it just a little bit ((or a lot bit)) different! As far as inspiration: I draw a lot of inspiration from interior design, architecture, art, fabrics, and patterns. Also, I love to follow floral designers in different parts of the world – what is happening outside of our region is awesome! London, Melbourne, LA, NY, and Chicago are hubs of floral inspiration. And as silly as this may sound, I am absolutely amazed with Mother Nature and the intricacies of flowers – they are mesmerizing to me – and completely inspiring. One single blossom can present a color palette I hadn’t thought of or evoke an a range of emotions that is perfect for a certain personality.

Flower Bar - centerpiece with yellow and white flowers

What is your favorite part of being a floral designer?
I love that every week (every day even) is different! Each week brings a new clientele, a new design scheme, a new venue, and a new set of flowers! So it’s always fluid. We don’t have time to get tired of anything because it all changes so fast! And we are just a small part of this in the grand scheme of things; this industry is constantly evolving- whether it’s gown trends, styles, colors (the Pantone Color of the Year), or styling elements we are always changing and every event is an opportunity to do something different within the medium of fresh floral design.

Flower Bar - centerpiece with cactus

What is the most challenging aspect of being a floral designer?
Well, specifically in the floral design world of weddings I would have to say that I have a love-hate relationship with online resources that give clients great ideas and inspiration, but don’t explicitly show the time and work that goes into creating the designs photographed. Also, at times I feel as though Pinterest and these online resources really hinder creativity of what clients could have. Don’t get me wrong, Pinterest can be a great resource for inspiration and ideas, but ultimately I don’t want to merely recreate what a client saw on Pinterest or on a wedding blog. I want to make something unique for my clients. And as much as all the online resources help, at times I feel as though they influence a client’s willingness to be a little bit more creative or try new things. Just because there isn’t the exact picture of an idea online doesn’t mean it won’t be beautiful

Flower Bar = orange, copper and delphinium centerpiece

What advice would you give to aspiring floral designers?
I think if someone is really serious about becoming a designer they need to work in a few different shops. Wedding and event design is a completely different animal than everyday retail floral design. So, I think aspiring designers should try out both and see what is the best fit – the pace and schedules are very different. Also, don’t get attached to the normal socialite schedule (weekends are always busy) and your manicure will never, ever, be maintained as well as you would like, if at all.

Flower Bar - cascading bouquet of blue delphinium, copper orchids and agonis

What are the trends, flowers & colors that are unique to your region?
Succulents, succulents, succulents! OMG! Clients see them as something similar to cacti, so that is very complimentary to our desert environment. It also doesn’t hurt that they do pretty well most of the year here! We also incorporate a lot of cacti and cacti skeletons or ribs – essentially they are just a different branch. As far as flowers, we definitely use the more of the heat tolerate stems during the Fall and Spring when temps can be a bit on the warmer side. So dahlias, orchids, scabiosa pods, craspedia, dianthus, freesia, calla lilies, and even roses do well if weather is a concern.

Jill Lauren Photography - Flower Bar - yellow and white flower arrangement

Jill Lauren Photography

What tool in your toolbox can’t you live without?
Snips are a must (obviously)… but that is a given. So outside of that we always have some sort of monofilament or wire – whether it’s for a suspension or centerpieces it seems like we are always going for it!

What’s your favorite Social Media platform and why?
I absolutely love Instagram! It’s quick, easy, and centered around photos. I’m a super visual person so being able to just browse images is great for me! I use it follow designers that I admire or just search a specific design elements to get inspiration.

Flower Bar - cascading bouquet of foliage

Anything else you’d like to share with Flirty Fleurs followers?
I think the most important thing to remember with flowers is that the possibilities and combinations are practically endless (with the exception of seasonality) There are so many flowers that are available to designers that with a little bit of creativity and an open-minded client we can create absolutely stunning designs with fun textures and colors that aren’t seen everyday.

Flower Bar - corsage with an orchid

contact Information:
Megan Carollo, CFD

Flower Bar - Jill Lauren Photography - bridal bouquet

Jill Lauren Photography

Amazing petal aisles by Events by Showstoppers

Have you heard of Events by Showstoppers in Sedona, Arizona? They create these astounding aisles for ceremonies:

Here is a time-lapsed video which shows them constructing a traditional Navajo pattern:

For more inspiration please visit Events by Show Stoppers website.