Tips on keeping customer service on-point for Valentine’s day with Alison Ellis

Tips on keeping customer service on-point for Valentine’s day with Alison Ellis

Holidays are a time when florists find out what we’re really made of.
We have to have systems in place to survive the hurried pace and high volume of orders, yet throughout all of the hustle and bustle, we cannot lose sight of the fact that how we treat our customers matters.

Valentine’s day is a time when florists are accused of being “overpriced” which is why we must remember that our excellent customer service is one of most important ways we provide value to our clients.

You can’t compare my business to a grocery store; they don’t do what I do.

In short, our systems and processes aren’t effective without good people who follow through.

Check out my video (perhaps watch it with your employees, too!).
Thanks so much for taking a few minutes to watch!

Find out more about Alison here: http://realflowerbusiness.com/about

Flirty Fleurs Magazine Issue Three!!!

Flirty Fleurs Flower Magazine, Issue ThreePurchase Issue Three

We are thrilled to announce the release of the third annual print issue of Flirty Fleurs!
This issue has a little something for everyone. If it’s travel that inspires you, stroll the streets of New York on a walk through the NY Flower District or tiptoe through the tulips in Holland. If it’s stunning images of gorgeous bridal work you like, cruise the pages of Bridal Beauties and our Real Weddings & Inspirational Shoots to be inspired by our peers. Read up on the incredible Field to Vase Dinner Tour, which pairs flower farmers, florists and local chefs to brings guests an unforgettable al fresco dining experience rooted in American grown flowers in an article brought to us by our dear friend Debra Prinzing. Sit down for a chat about flowers and design with acclaimed New York designer Lewis Miller and learn what it takes to be the nation’s “first florist” at The White House with Laura Dowling. Treat yourself to some great tips from cake designer Rachael Teufel of Intricate Icings about working with fresh flowers on cakes. Get down to business with the Alisons—Alison Ellis of Floral Artistry chats with us about branding and Alison Dahlson of Mayesh reviews the estimate-creating software programs currently on the market. Be ready to have your heart strings tugged by the incredibly inspiring women and stories told in “A Full Heart” with Shawn Chamberlain, “Plan B” with Nancy Liu Chin, and “The Long Road Home” with Ashley Woodson Bailey. And we think you all know by now that we love roses, so it brings us immense pleasure to fill more of these pages with gorgeous garden roses from Alexandra Farms. As always, we finish off the issue with a good dose of the giggles in Just For Laughs – stories brought to your by our fellow floral designers.

We thoroughly hope you all enjoy our latest issue of Flirty Fleurs Magazine; this year the magazine grew to 106 pages! It could be called a labor of love, but a project that is so worth the work in our eyes – we are constantly impressed by the beautiful work submitted by our peers as the features for Real Weddings, Inspirational Shoots, and Bridal Beauties comes together. As we pour through these pages and see work from designers throughout the United States, Canada, South Africa, Australia, and United Kingdom it is a reminder of how our love of flowers connects us around the world!

All of this comes to you from a team of three (who never even breathe the same air!); the founder of Flirty Fleurs, Alicia Schwede, Robyn Rissman of Bare Root Flora, and Kim of Kimberly Schwede Graphic Design & Illustration. In addition to writing numerous articles in this issue Robyn also designed the floral arrangement gracing our front cover, photographed by Laura Murray. Kim once again brings together all our articles and imagery in such a beautiful way, you’ll want to treat yourself and sit for a spell while feasting your eyes on all this beauty.

**Order your copy HERE**


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What if you don’t have a picture to show a client? by Alison Ellis

Today’s video is about what to do when you don’t have a picture to show a client. Oftentimes clients rely on photos to relay their vision, but what if you haven’t done this exact design before? You know you can make it, but you don’t have a picture. Here’s how I view this “issue” and how you might approach this problem in the future.

If you like my videos please “like” them, leave a comment and subscribe to my YouTube channel for future updates!
You can find more of my FREE video training and online business courses exclusively for florists at http://freshevents.floralartvt.com

Alison Ellis
Floral Artistry
Vermont

Identifying Your Ideal Customer by Alison Ellis

I use the term “ideal customer” quite often and in today’s video I’m defining what that means for your business as well as my process for identifying my own ideal customer.
This is such an important aspect to running your small business, especially if you’re a home-based designer like me.
I think the single most important part of the customer relationship is a mutual enthusiasm. You want to be psyched to work with each other.

Click to watch today’s video on how to define your ideal customer.

Ideal Customer video from Alison Ellis on Vimeo.

Check out Floral Artistry Courses at http://freshevents.floralartvt.com/ including my free courses, Flower Boss and 4 Pricing Mistakes Florists Make.

Contact Information:
Alison Ellis
Floral Artistry
Vermont

Why You Cannot Compete On Price by Alison Ellis

If you ever feel the pressure to lower your prices to “compete” then today’s video is for you. It’s easy to fall into the trap of reducing your price to win a job, but if you’re reducing your price you may be in a race to the bottom….and that leaves you with nowhere to go, but down.

The moral of the story is this: You cannot compete on price.

Click to watch it now!

And…if you like my videos please click “like”, leave a comment and subscribe on YouTube for future updates!
You can check out my FREE online courses for florists at http://freshevents.floralartvt.com including 4 Pricing Mistakes Florists Make and Flower Boss.

Contact:
Alison Ellis
Floral Artistry
Vermont

How to be the most valuable floral designer at your company by Alison Ellis

Can a single rose really derail your business? When you look at the numbers, the answer is definitely, yes.

In fact, when you hear the case I’m about to present you might want to sit down.

My inspiration when I made today’s video was “How to be the most valuable floral designer at your company”.

This is a lesson I learned many years ago from a shop owner who I always refer to as my best-worst-boss-ever.

Because while he really was the worst boss in some ways, he was the best at teaching me about customer service, running a beautiful flower shop, and the importance of not overfilling orders.

Thanks for watching or planning to watch it later.

I hope you’ll share this video with your employees or at least relay the stats as they relate to your flower business.

Check out my FREE online courses for florists at http://freshevents.floralartvt.com including 4 Pricing Mistakes Florists Make and Flower Boss, as well as Flower Math, The Florist’s Guide To Pricing And Profitability, 12 E-mail Templates for Florists and How To Write Proposals That Sell.

Contact Information:
Alison Ellis
Floral Artistry
Vermont

Have you ever been asked to give a stem count to a customer? by Alison Ellis

Have you ever been asked to give a stem count to a customer?

From time to time florists encounter potential customers who request a stem count for a bridal bouquet or centerpiece. This is a question that can put you “on the spot” and also leads to florists giving away a recipe (aka your work & expertise!) without a contract or commitment from the customer.
What if you take the time to create recipe and the customer doesn’t book with you? In my experience most of the time when a customer requests a stem count they’re more likely to be price shopping than a serious prospect.
Today’s video is about why you don’t have give a stem count and in fact, why I think all florists should “just say no” to stem counts.
If you’ve ever said “no” to a stem count (or wanted to say no!), then today’s video is for you. Click to watch and leave a comment on this post or on my video on YouTube if you have any experience with requests for stem counts.
How do you handle this request?

If you enjoyed today’s video check out my FREE course, Flower Boss, at freshevents.floralartvt.com

Contact Information:
Alison Ellis
Floral Artistry
Vermont

Where do I find brides? by Alison Ellis

In today’s Q&A video I answer a question from a subscriber: “Where do I find brides?”

The truth is that engaged couples are everywhere, but you need a strategy to find the right customers for your business. Click to watch today’s video! Thanks for tuning in!

Check out Floral Artistry Courses here: http://freshevents.floralartvt.com Read all about Flower Math, 12 E-mail Templates for Florists, How to Write Proposals That Sell, and Flower Boss, a FREE course for florists.

Contact Information:
Alison Ellis
Floral Artistry
http://floralartvt.com
Vermont

Should you charge less if you work from home? by Alison Ellis

Last month I invited my subscribers to a live Q&A on Periscope. I answered about 20 questions, but I did not get to answer every one, so I created 3 quick videos to address more of these burning questions.

I received the question: Should I charge less if I work from home? Here’s my answer! Thanks for watching.

Next week’s video Q&A: How can you be professional without a storefront?

If you have questions on pricing your work check out Floral Artistry Courses here: freshevents.floralartvt.com Including Flower Boss. A free training course to help move your business forward.

Alison Ellis
Floral Artistry
http://floralartvt.com

Pricing Mistakes Florists Make by Alison Ellis, Part 3 of 4

This video is third in a 4-part series on pricing mistake florists make. This mistake is one that everyone makes at some point…hopefully sooner rather than later. You set the prices for your business. You are in the driver’s seat.

Check out Floral Artistry Courses here: freshevents.floralartvt.com Including Flower Boss. A free training course to help move your business forward.

Contact Information:
Alison Ellis
Floral Artistry
Vermont