I asked floral designers “Which social media platform is your favorite and why?” and here are their answers –
FB and Instagram are my favorites. FB is a good broad reaching platform. Instagram is great for fun pictures but be sure to hashtag and hashtag some more! You’ll reach the younger generation that way and they are the future of our industry surviving and thriving. If you’re not sure what hashtags are mostly used, search them! Checkout what other people/shop are using as hashtags. If you use something that no one else is it won’t do you any good so be sure to search your hashtags before wasting the effort.
Adrianna Duran-Leon AIFD
The Flower Company
Albuquerque, New Mexico
I say Pinterest!! It has changed so many things for wedding florists. We used to look at books in our meetings, now we look at Pinterest. The brides used to bring in magazine clippings, now they have a Pinterest board to share. So convenient!
Pink Posey Design
I love Instagram for the intimate and spontaneous feeling of the posts.
Hands down – Instagram. We are seeing more and more Brides, who have found us through the app. Incredible. More outreach than Facebook, I believe, as the clients are trending more towards IG. Using the proper hashtags for your market, is super critical. You have to put some effort into which you use.
Jessica Morris AIFD, CFD
HotHouse Design Studio & PropHouse
We absolutely love Instagram! The old say of a picture is worth a thousand words rings true! It’s the perfect platform for behind the scenes peek into our production and setting up the event.
A client can get a real sense of who you are.
Tiger Lily Weddings
Charleston, South Carolina
I love Instagram because it’s so visual and that’s what this business is all about. I have found that taking a good photo of your work can make all the difference in marketing – take a photography course, learn how to use photo editor apps and follow people that inspire you to greatness! These are things on which I am continually working.
By the Bloom
Los Angeles, California
FACEBOOK WORKS THE BEST FOR US. PEOPLE CONNECT A LOT WITH PICTURES OF OUR PREVIOUS EVENTS AND CONTACT US BECAUSE OF THOSE PICTURES.
Andreia Muller, FSMD
The Flower Studio
Altamonte Springs, Florida