Social media. Ugh. Am I right? Or am I right?
I blog, therefore I am. If you have a design business and a website with a blog and a Facebook page you understand the ongoing pressure to not only create beautiful work, but write beautifully about it. Quite frankly, it’s exhausting. And it’s a lot of pressure. And on top of that it feels like no one is even reading it anyway!
You can put out some of your best work, your most unique creations and highest quality images and still hear a pin drop.
There are endless hours you can spend on social media and you can be left wondering “why”. Well, that’s a good question and depending on who you ask you will get different answers.
The big guys who blog as an occupation will say that you should blog several times a week. Several times. Each week. To that I say hogwash.
Here’s the truth: You are not Style Me Pretty and you will never be Style Me Pretty. (Sorry if that bursts your bubble, but I bet you kinda know that already.) If you are operating a full-service floral shop or a boutique wedding design business you would need to hire a full-time employee to keep your social media up to snuff (i.e. posting multiple times a day on Facebook, re-tweeting crucial links and “news”, responding to comments on Instagram and updating the blog).
Unless your blog generates money it’s not worth putting excessive energy towards or making yourself crazy to create content. If you want to have a successful web presence without dedicating staff to the task (which by the way is complicated in itself because he/she has to fully understand your “voice” and the point of view of your business) then here are some tips you can start following right now:
First of all, be real. Instead of contrived status updates and blog posts share photos of what you’re doing in your biz right now. Simple photos of a flower that you’re excited about today can generate more “likes” than grandiose statements about your “huge event this weekend”.
Second, be generous with your knowledge. Help people. For free. Sounds crazy, I know, but that’s what a blog is at its heart. It’s also an opportunity to brag and promote your work, but it’s more interesting to create useful content as well.
Thirdly and most importantly, talk to you customer and no one else. If you’re not looking to sell prom flowers don’t blog about prom trends just because its prom season. If you’re selling upscale wedding designs talk only about the topics that interest upscale wedding clients. It’s simple, yet genius. And frankly, kind of freeing. You cannot be all things to all people. Focus on the people you want to be YOUR people. Not everyone will agree with you or like your style. (But I bet you kinda know that already, too.)
How do you handle your social media presence? What are some of the tips you’ve picked up along the way that have helped you either feel freer or reach more people? Tell us about it in the comments!
Thank you, Alison, for this article! I agree wholeheartedly with what you have said here.
Alison is the owner/designer at Floral Artistry in Vermont.