Q&A :: Submitting Images for Publication

The Question:

I am curious about submitting images for on-line and print features. I have had some great press but there is no rhyme or reason to the events that get picked up…while some magazines call me personally others don’t even know I exist…are there tricks (besides bribery), to get noticed?
-Emily

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The Answers:

My shop was approached and featured a lot many years ago and then it sort of dried up- I’ve watched several new to the industry studios basically eat up all the press on blogs and magazines over the past several years.I’s been the same three studios again and again and again. For a long time it made me feel rather depressed- why were they getting all the attention? They must know someone in the biz- it’s because they are younger and cooler and hipper than me…. all those things went through my head. But then I realized last year that is actually because they are just way more press savvy than I am. They are constantly calling, emailing asking, which I haven’t been doing. So I took a fantastic course on line last year, it was a big investment in money and time but it has taught me how to pitch the press and given me way more confidence than ever. Since I started implementing I have had some success with local papers and even Elle Canada’s blog. It taught me how to see where my business can fit and how to put together a pitch and who to approach. I think the industry has totally changed over the past 5 years, with the huge surge in blogs and online resources, and the press has had to change itself too. They are not going to approach us for things unless we are the big time people you see everywhere these days, so it is up to us to approach them. It is scary and you have to steel yourself for rejection, but eventually you will get somewhere. Good luck!
Jessica, Periwinkle Flowers, Ontario, Canada

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I’ve found that collaborations are a great way to get noticed by publications that you haven’t previously worked with. Seek out photographers in your area that have been published in blogs/magazines that you’d like to be in and set up a styled photoshoot with them specifically for the purpose of submitting to a publication. We’ve gotten a huge amount of press and made some lovely industry friends through these collaborations. Nine out of ten times we’ve seen the investment returned (you can’t win ’em all). It helps to have a strong story/concept behind your shoot and to bring a unique concept to the table. Publishers want new and fresh content. It’s a great opportunity to get really creative.
Malori, Hoot and Holler, Arizona

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A great photographer is your first thing to find! Detailed shots, dreamy photography, and of course quality. Second, details. Details, then details, then more details. This can get daunting…the last styled shoot I did felt like I was planning a wedding! Everything from the escort cards, to name cards, to paper straws, to good linens, a cake, etc….. Good luck!
Jessica, Blooms ‘n Blossoms, Kentucky

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Don’t wait to be discovered. Contact the publications you want your work in!
Kelsey, Crabapple Floral, North Dakota

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Please share your thoughts with us on this subject in the comments section!!

Do you have a question you’d like to ask for a Q&A session? Email it to me at: info@flirtyfleurs.com

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