Ever wonder what the wholesalers look like when preparing for one of the biggest floral holidays of the year? Check out these photos from Delaware Valley Floral Group/Transflora – that’s a lot of boxes!
From Bill: Our Miami facility is starting to return to some form of normalcy. Before we soon forget the “craziness” of the holiday…I wanted to share a few Miami cooler pictures with you. Even these pictures do not do the activity in the cooler justice. During a recent discussion…I likened this to a floral “ballet”. The only thing missing was the music. The boxes being received from the airport….logged in….pre-cooled to restore their core temperature…staged….and moved out to departing trucks and airline carriers. I find it amazing how this is all accomplished with minimal disruption of product. Sometime…definitely not now…you should consider the many hurdles and checkpoints the flowers go through on their way to you. The number of people and processes the flower goes through from the time it is cut…to the time it is being delivered by the retail florist is amazing. I’ve always felt that this was the missing part of the story that we have failed to communicate to the consumer. We are in danger of being considered as a commodity by the customer. There is a fascinating story to tell them about how the humble flower comes to life in the hands of the hybridizer….to the cutting & packaging….to its entry into the United States….and so on. After my 40 years…I am still in awe of the “journey”.
Delaware Valley Floral Group