Order Fresh Flowers For Your Valentine! by Alison Ellis

Alison Ellis of Floral Artistry in Vermont, hand-tied bouquet of Roses

Valentine’s Day is Feb. 14th and you should buy flowers.

Whether we’re talking about weddings or holidays, flowers sometimes get a bad rap simply because they don’t “last forever”.

I personally think we have enough stuff in our lives that will last forever and the fact that flowers die should not make them worthless.

I hear slogans that refer to “gifts that won’t wilt” and it feels like flowers get picked on (pardon the flower pun). Food gets consumed & wine gets drunk…and perhaps so do you!, chocolates get devoured, but flowers light up your life for a few days reminding you of the thoughtful friend or lover who brought them to you and THEN, they are compostable.

Flowers say I love you without the need for perfect words or too much planning.

You can instantly be transformed from thoughtless to thoughtful with a bouquet in hand. In my experience, flowers are a perfect gift and are usually very much appreciated. I should know…I have delivered flowers for years and people are always happy to see me! I like to think it is my winning smile, but the warm welcomes I receive are attributed to the fresh flowers in my arms.

While I took a different route with my business than the traditional flower shop, it is where I grew my roots so I have a level of respect & sentimentality for the importance of the retail florist. As is true with any business that caters to you and your Valentine, florists will have higher prices around the holiday, but keep in mind that your prix fixe dinner menu probably follows the same trend.

Florists raise their prices not simply in an effort to gouge you, but because their costs also increase.

A single rose will cost your florist nearly twice as much the week before Valentine’s Day than they will the rest of the year. That is why they double the cost of their roses to the customer.

Not only are the roses more expensive during this time, but because of the high volume of cutting that is done in anticipation of the Valentine’s rush they are not as easy to get from flower growers during the upcoming weeks which keeps the price a bit higher than normal (that whole supply and demand thing!), but you will find that the price for you, the customer, will promptly return to pre-holiday pricing. The additional staff and overtime hours required to fill all the special orders from design to delivery is also a big factor in the cost of doing business on V-day.

If you want to get the most for your money, then skip the “dozen roses delivered” and choose flowers from the cooler for a fresh cut bouquet—the most economical way to buy flowers! Because a wrapped bouquet is not considered an “arrangement” and does not require a designer’s time to arrange it you will get more flowers per dollar as compared to a vase arrangement (which also includes the cost of the vase, of course). I always think your best value is to select what looks fresh and if you are unsure, ask for help to get the best results.

Keep it real. Keep it local. Keep it fresh.

Small flower shops often struggle to keep their doors open and in an economy where grocery stores sell stems for less than florists pay for their product (yes, they charge less than wholesale in some cases!) and the internet satisfies all of our shopping needs, the brick and mortar flower shop could use a little back-up this year. So if you haven’t already you should order flowers for delivery to your sweetheart or swing by a local shop to pick up a fresh bouquet to deliver in person.

If you know what you want, try to order it in advance and schedule a time for pick-up so the florist is sure to have it ready for you. You don’t have to spend $100…or even $50. Pick up a bunch of Dutch tulips or gerbera daisies or go for a half dozen roses if you are an old-school romantic. Whatever you choose you are sure to warm someone’s heart.

Flower Care Tips:

Fresh bouquets will require the recipient to trim at least ½” from the bottom of the stems with a sharp knife or garden clipper—not a scissor—before arranging in a vessel filled ¾ of the way with clean water.
No foliage should fall below the water line and the water should be changed daily or every other day at which time the flowers should also receive a fresh cut.
If the temperature outside is 34o F or less you should be sure that the flowers are wrapped in plastic bag or heavy paper to protect them from freezing…something that the grocery store often will not do properly for you!
If you will have the flowers out-of-water for 2 hours or more you should ask your florist to put water tubes on the end of each stem…and Yes, you will still have to re-cut them before you put them in water!
So make someone’s day and buy flowers this Valentine’s Day!

Contact Information:
Alison Ellis
Floral Artistry

Thank you, Alison, for sharing this article on why people should buy flowers for Valentine’s Day, and every day – we couldn’t agree more!


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  1. Thanks for sharing that good point…I have often said that flowers serve a wonderful purpose. It is a gift of love that comes without any obligation! I have customers that ask me all the time, whether they should send plants or flowers which “just die”. I always ask the customer, if they want to send a gift that comes with an obligation or just send a sentiment of love and caring. They always choose the love and caring, because flowers don’t require an obligation of care. It’s a gracious acknowledgement of how someone is feeling, and once the flower enjoyment is past, it requires nothing else to be said or done. It’s honestly one of these most gracious & sweetest gifts I can think of.