Identifying Your Ideal Customer by Alison Ellis

I use the term “ideal customer” quite often and in today’s video I’m defining what that means for your business as well as my process for identifying my own ideal customer.
This is such an important aspect to running your small business, especially if you’re a home-based designer like me.
I think the single most important part of the customer relationship is a mutual enthusiasm. You want to be psyched to work with each other.

Click to watch today’s video on how to define your ideal customer.

Ideal Customer video from Alison Ellis on Vimeo.

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Contact Information:
Alison Ellis
Floral Artistry

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