I use the term “ideal customer” quite often and in today’s video I’m defining what that means for your business as well as my process for identifying my own ideal customer.
This is such an important aspect to running your small business, especially if you’re a home-based designer like me.
I think the single most important part of the customer relationship is a mutual enthusiasm. You want to be psyched to work with each other.
Click to watch today’s video on how to define your ideal customer.
Check out Floral Artistry Courses at http://freshevents.floralartvt.com/ including my free courses, Flower Boss and 4 Pricing Mistakes Florists Make.