Fabulous Florist :: SM Greenfield Designs In Floral Artistry

Your name: Samantha Greenfield
Your Business name: SM Greenfield Designs In Floral Artistry
Your Location: Strasburg, Virginia (An itty-bitty small country town in the Shenandoah Valley)

How did you start your business?
I don’t know if I consider myself to be an “official business” because I don’t do this full time..but, I love art and floral design seemed to capture every element…color, texture and unstructured creativity so I guess I was drawn to floral design. I took a class at a local community college and answered and ad in the local classified for a designer looking for freelance help were I was able to gain lots of experience. Next came a job as an event coordinator at Marriott Ranch- a wedding and special event venue. I was fortunate enough to be referred to booking brides. I ordered some business cards and here I am! Since I have a “regular full time job” I don’t really consider myself a business. If I get referrals great, if not, I can be found during wedding season at Holly Chapple’s!

What is your design aesthetic?
Gardeny with a upscale twist.

What inspires you?
I am inspired to try and make each design better than the last!

What are the trends, flowers & colors that are unique to your region?
A popular trend I try and encourage clients to adopt is to incorporate an old piece of jewelry, a pin, beaded trim or unique ribbons into the stem wrap of the bridal bouquet.

Are you a retail shop, studio/warehouse or home based?
I work out of my home. Actually, consultations are at my house and my workshop is in my longtime boyfriend’s basement!

Do you offer any services in addition to floral designs?
Because I don’t concentrate on my business full time, I do not offer anything other than flowers and ideas but I try to provide resources to services I do not offer.

What does your toolbox look like?
It’s black and red!

What tool in your toolbox can’t you live without?

What’s your favorite flower?
Any and all roses

Anything else you’d like to share with Flirty Fleurs followers?
My business is really small; I do maybe 10-15 events a year. I have a regular full time job as a Re-employment Specialist with the Virginia Employment Commission. I am fortunate to freelance for Holly (this will be my third year!) when I do not have events of my own.

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  1. Just want to say I find it so inspiring to read about other florists out there that do this on the side with another full time job. Helps me realize that I’m not the only crazy out there 🙂