Your name: Susan McLeary
Your Business name: Passionflower
Your Location: Ann Arbor, Michigan
How did you start your business?
I was a frustrated, stressed out worker bee at a wedding and event floral company for a number of years when a sudden family illness put things into sharp focus for me. That experience gave me the drive and courage I needed to go off on my own. It is so wonderful and rewarding to have creative freedom, I’m so glad I made the leap when I did.
How many years have you been in business?
A little over 2 years.
What is your design aesthetic?
Natural, textural, and luxurious. I love incorporating unexpected and uncommon flowers & foliages.
How do you create your style and where do you draw your inspiration?
I created my style slowly… by observing, reading, and learning from others. I’m feel I’m still evolving
and that is exciting! I draw inspiration from nature, art, interior design, and by learning
from other designers.
What are the trends, flowers & colors that are unique to your region?
The rustic look is still popular here, as is the classic garden look. You can’t go wrong
with white garden roses and dusty miller… everyone seems to love that combination!
I am excited to see a return to soft, romantic colors. I will do a number of blush pink and
champagne weddings this year.
Are you a retail shop, studio/warehouse or home based?
I have a studio within a large warehouse.
Do you offer any services in addition to floral designs?
No, I’m happy to focus on just flowers.
How do you balance the desires a modern bride when purse strings rest on the shoulders of traditional parents?
Luckily, I haven’t had much trouble with this, generally my brides and their parents are on the same page. Thank goodness!
What tool in your toolbox can’t you live without?
Well, I can’t do much without my knife, I favor the cheap red plastic ones.
What’s your favorite flower?
Oh my…. it depends on the day. I have to say Japanese sweet peas really make me happy.
Anything else you’d like to share with Flirty Fleurs followers?
Myself and 3 other florists in my area have a new collaboration that I’m very excited about called Bloom Florist Collective. We have a little flower school, and we are really enjoying teaching! But the best part is the bond we have formed- instead of four competitors, we are collaborators sharing advice, trading labor hours and even sharing our rentals!
Your contact information: