Your name: Katie Elfers
Your Business name: Inspired Floral Design
Your Location: Covington, KY (serving the Cincinnati, Ohio market)
How did you start your business?
I was a DIY bride (with a lot of help) in 2004 and in 2007 I was asked to return the favor for a friend… and then another… and then a friend of theirs. It took on a life of it’s own and here I am.
What is your design aesthetic?
I like my work best when the color palette is balanced, there’s tons of texture and something subtly quirky about the design.
What inspires you?
great design is everywhere! My favorite sources for inspiration are textiles, jewelry design and photography. I love taking an image and breaking it down into individual components to inspire containers, colors, shape, scale, etc.
What are the trends, flowers & colors that are unique to your region?
Well, the mid-west is typically a few years behind what’s trendy on the coasts. We’re still in the throws of
vintage/rustic themed weddings. Mason jars and vintage bottles with organically mixed
groupings of blooms are both popular and budget friendly options for a lot of brides. I’m
also seeing a lot of coral/peach/salmon requests. More formal weddings are mixing in
creamy neutrals with metallics, while the summery outdoor events are incorporating bold
accents like fuschia pink or purple.
Are you a retail shop, studio/warehouse or home based?
I just recently moved into a studio space. My design studio is now located in a former pharmacy from the late
1800s in the historic arts district. The attached consultation space has these amazing tin
ceilings, chandeliers, built in apothecary cabinets and huge windows for lots of great
natural light. It’s a major upgrade from meeting clients at coffee shops and the cramped
dark basement I spent the first few years designing in!
Do you offer any services in addition to floral designs?
yes. I can offer event design services including coordinating linens and rentals, lighting, favors, etc. I also carry
several lines of wedding invitations and paper goods to help create a cohesive design to
the wedding from the invitations to programs to table numbers and menus.
What does your toolbox look like?
a hot mess at the moment… extra shears and snips, floral tape, oasis glue, corsage pins, wire, picks, safety pins, rubber bands, wooden shims, fishing line, business cards, extra ribbon.
What tool in your toolbox can’t you live without?
It’s probably a tie between the rubber bands and the shims. I’ve MacGuyver rigged my fair share of unleveled tables on a
What’s your favorite flower?
The Hellebores from my garden. I’m the floral designer that can’t garden. My front yard was so bad we won a landscape makeover from a national TV show. The hellebores were planted by my special request. They require so
little maintenance on my part and I love snipping a few blooms for those very special
Anything else you’d like to share with Flirty Fleurs followers?
I just recently re-launched the newly designed website and blog. I’m excited to begin posting lots of updates from
weddings I’ve been fortunate to work on in the last year.
Inspired Floral Design