Have you ever been asked to give a stem count to a customer? by Alison Ellis
Have you ever been asked to give a stem count to a customer? From time to time florists encounter potential customers who request a stem count for a bridal bouquet or centerpiece. This is a question that can put you “on the spot” and also leads to florists giving away a recipe (aka your work […]
What You See Is What You Get; A discussion about samples by Chuck Graham Part 2
Robyn and I have had many discussions about providing samples as part of our design processes. For me, providing samples is an important part of my process for three reasons. The first is about managing expectations. No matter how many pictures, trips to the flower market with my client, drawings, and pretty words, most […]
What a Bride Wants
Recently my dear friend, Cheri, married in the Northern California wine country. After the wedding I started to wonder; how did Cheri select her florist? I thought an interview with her to get a bride’s perspective would be quite fun & helpful. How many florists did you meet with? We only met with one because […]