Online Social Media Class Starts January 16th!!

flirty fleurs online class - social media class for floral designers starts january 2017

I’m excited to announce our next class specifically for Floral Designers looking to increase the online presence of their Floral Design Business. This e-course will be held online via a private, password protected forum. Class assignments will be posted weekly with hints, tricks and feedback from myself and other class participants. The class lasts for 3 weeks, and the forum will remain active for an additional 4 weeks should you need to access any of the information while working on your newly implemented marketing plans and to connect with other class participants.

Class Starts: January 16, 2017
Class Ends: February 3, 2017
Investment: $299
Sign Up Here

What we will cover in class:
*Week 1 – Critique of your current website and blog with suggestions on how to improve
*Week 2 – All about Instagram!!
*Week 3 – In-depth look at using Facebook for your business. We’ll also cover Pinterest & Twitter this week.

*There will be no refunds or transfers once you have registered & paid for this class.
*Information from this class will not be shared with others outside of this class. Immediate cancellation of your membership will be enforced if you are caught distributing information.
*As the saying goes “what you put into it, is what you get out of it”, full participation is the best way to gain the most success possible.

Q&A :: Which Social Media Platform is your Favorite?

The Question:
Which Social Media Platform is your Favorite?

The Answers:
My favorite social media platform is Facebook, as it allows a conversation about anything posted.  I constantly vow to spend more time posting, but always fall short of my goals.  Time to find an intern for a constant post-a-palooza!
Cynthia Damico
design in bloom

I use facebook the most. It’s just so interactive and I can post links, pictures, and written content. The one thing I do not like about facebook is that it hides my business page posts in an effort to encourage business owners to pay for advertisements. This is very frustrating. I haven’t been using Instagram for very long, but I feel like this social media platform is the general favorite among wedding professionals.
Holly Kerr
Love Letters Floral Design

Although I post pretty regularly on Facebook and Pinterest, I think that my favorite platform is Instagram. Creative use of the hashtags drives potential business to my website and other social media platforms with a bit more regularity than most of the others.
Elizabeth Jackson
Laughing Earth Flowers

I like Instagram the best.  It allows me to post to multiple social media accounts at the same time and makes it easy for me to tag other vendors at the same time.  I also love that you can go back and edit posts if you want to add tags.  I feel like it reaches the most people IF you are making use of the tags.  It puts beautiful images of my work at the client’s fingertips and they can search for key words that are relevant to their wedding.  The trick is to try to anticipate what the client will search for and use those key words/phrases in the tagging of your work.
Blair Roberts
Sweet Blossoms

My favourite social media platform is Pinterest all the way!  There is no better place to gather inspiration, and put your vision together.
Shayla Ambrose Floral Design
Alberta, Canada

Which social media platform is your favorite and why?

I asked floral designers “Which social media platform is your favorite and why?” and here are their answers –

FB and Instagram are my favorites. FB is a good broad reaching platform. Instagram is great for fun pictures but be sure to hashtag and hashtag some more! You’ll reach the younger generation that way and they are the future of our industry surviving and thriving. If you’re not sure what hashtags are mostly used, search them! Checkout what other people/shop are using as hashtags. If you use something that no one else is it won’t do you any good so be sure to search your hashtags before wasting the effort. 
Adrianna Duran-Leon AIFD
The Flower Company
Albuquerque, New Mexico

I say Pinterest!!  It has changed so many things for wedding florists.  We used to look at books in our meetings, now we look at Pinterest.  The brides used to bring in magazine clippings, now they have a Pinterest board to share.  So convenient!
Buffy Haramaki
Pink Posey Design
Denver, Colorado

I love Instagram for the intimate and spontaneous feeling of the posts.
Anne Bradfield
Seattle, Washington

Hands down – Instagram.  We are seeing more and more Brides, who have found us through the app.  Incredible.  More outreach than Facebook, I believe, as the clients are trending more towards IG.  Using the proper hashtags for your market, is super critical.  You have to put some effort into which you use.
Jessica Morris AIFD, CFD
HotHouse Design Studio & PropHouse
Birmingham, Alabama

We absolutely love Instagram! The old say of a picture is worth a thousand words rings true! It’s the perfect platform for behind the scenes peek into our production and setting up the event. 
A client can get a real sense of who you are.  
Gayla Harvey
Tiger Lily Weddings
Charleston, South Carolina

I love Instagram because it’s so visual and that’s what this business is all about.  I have found that taking a good photo of your work can make all the difference in marketing – take a photography course, learn how to use photo editor apps and follow people that inspire you to greatness!  These are things on which I am continually working.
Tara Grand
By the Bloom
Los Angeles, California

Andreia Muller, FSMD
The Flower Studio
Altamonte Springs, Florida

Fleur Friday

Interesting Links I’ve come across this week while surfing the good ‘ole World Wide Web ..

How to Increase your Instagram Following by Ashley Beyer on Once Wed
Download Alexandra Farm’s comprehensive Rose Wedding Guide here
De-Myth-Tifying Cut Flower Care, some great tips on this oldie-but-goodie article!

One of my designs this past week; an old garden urn filled with sensation lilacs, clematis, persica frittalaria, tulips, and white bleeding hearts. Thank you to Georgianna Lane for giving me some tips on how to photograph my work better!

Bella Fiori in Washington, Urn with purple lilacs, white clematis, bleending hearts, persica frittalaria, and tulips

Upcoming Workshops that I’ll be teaching –

Compote Floral Centerpieces featuring PEONIES! – Saturday, May 23, 2015
Hands-On Floral Arch & Chuppah Workshop – Saturday, May 30, 2015
Register for these workshops here

Wishing you all a fantastic weekend AND Happy Mother’s Day to all the mothers out there!