Let’s Talk About Pricing – Aisle Petal Designs

We’re back with another discussion on Pricing – this time how to price Aisle Petal Pattern Designs. I fell in love with this design executed by Laurie of Fleurie from the very first moment I saw it – talk about perfection! The Details To Consider When Pricing: Original concept design + ordering the correct number […]

How to Sell a Wedding by Alison Ellis

Years ago I attended an educational seminar for florists where we were taught “how to price a wedding”. It wasn’t a tutorial on how to multiple by 3 and add labor to determine the cost of an arrangement, rather it was about how to sell the wedding to the customer. I was so eager to […]

What You See Is What You Get; A discussion about samples by Chuck Graham Part 2

  Robyn and I have had many discussions about providing samples as part of our design processes. For me, providing samples is an important part of my process for three reasons. The first is about managing expectations. No matter how many pictures, trips to the flower market with my client, drawings, and pretty words, most […]