Tips on keeping customer service on-point for Valentine’s day with Alison Ellis

Tips on keeping customer service on-point for Valentine’s day with Alison Ellis

Holidays are a time when florists find out what we’re really made of.
We have to have systems in place to survive the hurried pace and high volume of orders, yet throughout all of the hustle and bustle, we cannot lose sight of the fact that how we treat our customers matters.

Valentine’s day is a time when florists are accused of being “overpriced” which is why we must remember that our excellent customer service is one of most important ways we provide value to our clients.

You can’t compare my business to a grocery store; they don’t do what I do.

In short, our systems and processes aren’t effective without good people who follow through.

Check out my video (perhaps watch it with your employees, too!).
Thanks so much for taking a few minutes to watch!

Find out more about Alison here: http://realflowerbusiness.com/about

A look at Branding for Floral Design Businesses

floral designer website, Betsey Brooks

Betsey Brooks website

Stationary of Florescence Flowers in North Carolina

Stationary of Florescence Flowers in North Carolina

Stationary of Florescence Flowers in North Carolina

Stationary of Florescence Flowers in North Carolina

Julia Testa floral design logo

Julia Testa floral design logo

Passion Flowers Design & Forage Florals - marketing artwork for design class series

Passion Flowers Design & Forage Florals – marketing artwork for design class series

Online Social Media Class Starts January 16th!!

flirty fleurs online class - social media class for floral designers starts january 2017

I’m excited to announce our next class specifically for Floral Designers looking to increase the online presence of their Floral Design Business. This e-course will be held online via a private, password protected forum. Class assignments will be posted weekly with hints, tricks and feedback from myself and other class participants. The class lasts for 3 weeks, and the forum will remain active for an additional 4 weeks should you need to access any of the information while working on your newly implemented marketing plans and to connect with other class participants.

Class Starts: January 16, 2017
Class Ends: February 3, 2017
Investment: $299
Sign Up Here

What we will cover in class:
*Week 1 – Critique of your current website and blog with suggestions on how to improve
*Week 2 – All about Instagram!!
*Week 3 – In-depth look at using Facebook for your business. We’ll also cover Pinterest & Twitter this week.

FAQs:
*There will be no refunds or transfers once you have registered & paid for this class.
*Information from this class will not be shared with others outside of this class. Immediate cancellation of your membership will be enforced if you are caught distributing information.
*As the saying goes “what you put into it, is what you get out of it”, full participation is the best way to gain the most success possible.

2016 Annual Review for YOU!

2016-reflections
Hello flower friends!
Well, it is that time of year, that inevitable time when we reflect on the previous year and set goals for the upcoming year. So here we go – print this out or save a copy of it to your computer, do some pondering and jot down some thoughts about 2016 and set your goals for 2017:

Accomplishments I am most proud of from 2016:

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The 3 Best Lessons that I learned in 2016:

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The 3 Smartest Decisions that I made in 2016 are:

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The 3 Biggest Risks that I took in 2016 were:

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The 3 Biggest challenges I faced in 2016 were:

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Upon Reflection, if I could re-do 3 things from 2016, what would they be?
(What would you do differently?)

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Jot down 3 things I’d like to do more of in 2017:

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What 3 things do I need to do less of in 2017?

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When I think of 2017 the 3 words that come to mind are…?:

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What are my 3 biggest goals for 2017:

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Which Social Media Platform is Your Favorite?

The Question:

Which Social Media Platform is your favorite and why?

The Answers:

My favorite social media platform is Instagram.  Like all social media, it has it’s positives and negatives. Positives: I have made some amazing connections with photographers and wedding planners – which has translated into a good bit of business for me.  I’ve also found some terrific local flower growers and can easily stay current with what they have coming out of their fields.
Negative:  If you let it, it can stifle your creativity and make you question your abilities.  Be mindful to only follow people who lift you up and inspire you.  
“Personality begins where comparison leaves off. Be unique. Be memorable. Be confident. Be proud.” ― Shannon L. Alder
Sue Prutting
White Magnolia Designs
Washington DC

I love Instagram – its visual nature lends well to the kind of work we do.  I’ve been able to run successful shop promos and contests through instagram without spending a dime.  And it links to Facebook & Twitter easily.
Michelle Hodgson
Blossom & Vine Floral Co.
Vancouver, BC.

I love using Instagram and Facebook – I can easily post current photos of weddings for prospective brides to peruse. They love seeing new ideas in the location where they are getting married.  It often leads to add-ons because they fall in love with a look.
Melody King
Fleurish Floral Designs
Carmel, California

Instagram is our favorite social media platform, because our work is so heavily based on visual aesthetics.  Instagram is the best way to give a quick and varied pitch to potential clients and brides because it shows a collection of our work in a simple and fun way.  I love setting up weddings all weekend, and then getting inquiries on Monday with pictures that I posted, saying that they want to book me based on what they had seen.
Mary Coombs
A Garden Party
New Jersey

Instagram is my favorite social media platform.  It is easy to use and I love the visual aspect.
Shelly Bagdasian
B Floral and Event Design
Chevy Chase, Maryland

Pricing Mistakes Florists Make by Alison Ellis, Part 4 of 4

For the past 3 weeks I’ve shared some major pricing mistakes florists make. The good news is that each of these mistakes can be easily corrected!

I’ll recap the first 3 mistakes in case you missed them…#1. You’ll no longer feel the pressure to quote on the spot. #2. You’re going to aim higher than “your minimum” on events. #3. You will not let customers tell you how much a job should cost. If you missed any of them, you may want to go back and check them out.

Today I’m talking about a HUGE pricing mistake that I was actually surprised to learn florists make. This one is major because it impacts your profit margin in a serious way. I’m talking about your design fee and if you’re not charging a design fee (or your design fee is too low!) you are missing out on a crucial piece of your profitability!

Correcting a pricing mistake is part of the hard work of building your brand and staying focused on where your business (and arguably your life!) is headed.

Today’s video is the last in a 4-part series on pricing mistakes florists make.
Check out Floral Artistry Courses here: freshevents.floralartvt.com Including Flower Boss. A free training course to help move your business forward.
If you have more pricing questions you may want to check out my pricing and profitability course, Flower Math. This is a full behind-the-scenes look at how to maximize the profit margin on your weddings and events and keep your costs of goods in check!

Click to watch today’s video. Thanks for tuning in for my first 4-Part Series!

Contact Information:
Alison Ellis
Floral Artistry
Vermont

Ask The Expert :: Graphic Designer Kimberly Schwede

Good Monday Morning!
Today we have a special treat for all of you, an interview with Graphic Designer extraordinaire, Kimberly Schwede! Kim is the amazing art director who designed both issues of Flirty Fleurs Magazine, plus my book Bella Bouquets, and many of the graphic images you see here on the Flirty Fleurs blog.
‘Tis the season that many floral designers are updating their marketing materials – website/blog updates, new business cards, stationary, heck a whole new business identity – so I’ve asked Kim to answer a few questions y’all have sent into Flirty Fleurs.

Kimberly Schwede Graphic Design

Question –
When working with a floral designer, what helps you to understand the client’s brand so that you can create a logo or website for the client?

Kim – A great place to start is to research the competition. What is the competition doing? How can we improve and beat the competition! Below are some questions I often send new clients to help them better understand their business wants and needs.

YOUR COMPANY
Describe your business: What do you do? Who is your main competition? How do you differ?

YOUR PROJECT
Who is your target market? Age groups and demographics?

Who are you currently marketing to? How do your clients find you? What makes your company unique?

Question –
What type of input materials do you like to see when designing a logo or web site…photos, other designs, etc.

Kim – These are some questions to get the creative juices flowing…

Describe in a few words the feelings you wish your brand to evoke: Beautiful, Modern, Feminine, Humorous, Fresh, Classic, High End, Friendly, etc…?

Which companies (design wise) do you like and dislike and why? Does not have to be in your market.

Are there particular designs you like in my portfolio? www.kimberlyschwede.com

For print materials photos need to be 300DPI resolution and for a website 72DPI resolution. The larger in size the better because I like to be able to crop and focus in on the key image.

Kimberly Schwede Graphic Design - Business cards for Florists

Logos – Vines Business System – Logo Design, Business Card, Letterhead, Postcard Promotion

Question –
What do you find most helpful when trying to bring to life someone’s business or brand?

Kim –
I like to see their reaction once the design process goes under way. There are usually 3 phases of design drafts. After the first phase the client chooses a direction to move forward with and from there we finesse the design until its satisfactory. To see a clients excitement and hear feedback on the various design phases leads to a beautiful final product. In the end its a lot of creative collaboration between the designer and client.

Kimberly Schwede Graphic Design - Website Design for Florists

Graphic Design – Logo, Business Card design and Website Design

Question –
We are redesigning our website this year – exciting! We have decided on a template and have taken an inventory of our current site. We are figuring out what we would like to keep, what to remove and what to add. My question is, at what point in the process do you recommend bringing on the graphic designer? We were thinking we would figure out the written and visual content and then pull in the graphic designer, but I would love to hear your take.

Kim – It’s great for the client to organize their thoughts and content before meeting with a graphic designer. You’re off to a good start! Upon meeting a designer they will likely ask you the following questions:

*What is the focus of your website? Informational, Portfolio/Gallery, e-Commerce/Online Store?

*What feelings would you like a visitor to experience while visiting your site? Do you have a logo, color palette or font guidelines/style guide?

*Is there a particular product/service you want to draw the most attention to? What are your biggest money-makers?

*Please list a few websites you find compelling, interesting or similar to what you hope to achieve. What are the strengths of each of these sites?

*What does the outline of the website look like? What pages and sub-pages would you like? (i.e. Home, About, Gallery, Services, Press, Blog, Contact, etc)

*Then when gathering content a Word document of the text for each website page and 72DPI JPEG photos can be sent via Dropbox or email.

Kimberly Schwede Graphic Design

 
Thank you, Kim, for joining us today on the blog and for answering some questions from our readers! We really appreciate you expertise!!
For our readers, if you’d like more information about how to freshen up your business identity be sure to check out Kim’s design portfolio at: www.KimberlySchwede.com

 

Fleur Friday

Interesting Links I’ve come across this week while surfing the good ‘ole World Wide Web ..

How to Increase your Instagram Following by Ashley Beyer on Once Wed
Download Alexandra Farm’s comprehensive Rose Wedding Guide here
De-Myth-Tifying Cut Flower Care, some great tips on this oldie-but-goodie article!
 

One of my designs this past week; an old garden urn filled with sensation lilacs, clematis, persica frittalaria, tulips, and white bleeding hearts. Thank you to Georgianna Lane for giving me some tips on how to photograph my work better!

Bella Fiori in Washington, Urn with purple lilacs, white clematis, bleending hearts, persica frittalaria, and tulips

Upcoming Workshops that I’ll be teaching –

Compote Floral Centerpieces featuring PEONIES! – Saturday, May 23, 2015
Hands-On Floral Arch & Chuppah Workshop – Saturday, May 30, 2015
Register for these workshops here

Wishing you all a fantastic weekend AND Happy Mother’s Day to all the mothers out there!

 

Inspiring Logo Designs