Fabulous Florist :: Anissa Rae Flowers & Refinements, NYC

Anissa Rae Flowers & Refinements, NYC

Your name: Anissa Burnett
Your Business name: Anissa Rae Flowers & Refinements
Your Location: NYC- Hell’s Kitchen

Anissa Rae Flowers & Refinements, NYC -  ceremony aisle decorated with hydrangea and white orchid flower arrangements

How did you start your business?
By being ambitious! I actually have a background in sales & marketing working in the hospitality industry for years. I have no formal training as a floral designer but did garner some experience working for a florist as their Director of Sales & Marketing. It was a family owned business so we often had to wear multiple hats which allowed me to gain knowledge in other areas beside my formal job description. One day I woke up and decided I wanted to be an entrepreneur and could make a go of this. Not on my own of course! I am fortunate to have great friends and made some amazing connections in this industry and have an amazing designer who expertly crafts most of our floral designs. I like to believe that I’m innately creative and have a good eye for design so this definitely helps. Let’s just say that I’m an expert at planting things, wrapping arrangements, and those sorts of tasks. I also recently learned how to make a hand-tied bouquet. I was really proud of myself! All joking aside I run all the operations of the business, focus on sales & marketing as well as many of the other day-to-day tasks. I don’t mind leaving the flower making up to the experts that I have working with me. I’m all about being a team player. That’s how I think a business is meant to grow.

Anissa Rae Flowers & Refinements, NYC - bouquet of picasso calla lilies and purple vanda orchids

How many years have you been in business?
I started another company in 2008 under a different name that was initially an event planning company. I ended up using this platform when I transitioned away from planning into floral design. I recently re-branded to Anissa Rae Flowers & Refinements where we now concentrate on floral design for weddings & events as well as online retail arrangements, plants, succulent gardens and some home decor items.

Anissa Rae Flowers & Refinements, NYC -  bridal bouquet of roses and calla lilies

How do you create your style and where do you draw your inspiration?
Our style tends to be monochromatic. Shades of the same colors or within the same or similar color palette. We tend not to mix too many colors together. I’m pretty sure I’m making this up but I would say our style is a little what I would call “structured garden”. I use to say more compact and tight, tight, tight with flowers. We are definitely more about flowers than fluff but use lots of different elements like pods, berries and carefully selected greenery like passion ivy, jasmine, fern, etc. We try to stay true to ourselves with what we feel like is our best style but I also try to be flexible with our clients. Especially when it comes to weddings. I think there are so many beautiful flowers and greenery elements. I like designs that let the flowers and greenery speak for themselves. Nature is beautiful and when we are lucky enough to compose something I think you want to be able to recognize it and see if for what it is even when it’s mixed in with other flowers. One of my favorite things is to flip through design or home decor catalogs. I draw a lot of inspiration from them. There are so many plants, flowers, branches and leaves peppered throughout the pages and often displayed in interesting containers or vessels. It feels very comfortable and natural and I’m really drawn to that type of design. I’m also a little addicted to Instagram. It’s such an easy visually stimulating tool that connects you around the world and back in minutes. I always love seeing what other floral designers are up to. The creativity of other individuals is mind blowing sometimes! I appreciate other people’s artistry and innovation.

Anissa Rae Flowers & Refinements, NYC -  stunning centerpiece of red roses with candlelight

What are the trends, flowers & colors that are unique to your region?
One of the trends right now, sort of goes along with where I was headed with looking at catalogs for inspiration. My husband works in the furniture design industry and a really big trend is for offices wanting their furniture and decor to look more like a home office or a home decor showroom like West Elm or Restoration Hardware. People want to work in relaxed and less structured environments. We are getting a lot of requests to help make their office spaces have that staged catalog feel. Live flowers and plants can make a world of difference to how people feel in their own environment as well as the way customers view their business. As far as flower and color trends that are unique to our region, that’s a tough one. I feel like NYC is a different animal than other parts of the United States. We are such a melting pot with people from all over the world. One day we can be working on a corporate event that doesn’t really care so much what the specific types of flowers used are but more about working with colors that complement their corporate branding, to a couple that traveled to NYC for a destination wedding and is getting married in Central Park, to a full blown fairy tale style wedding that wants everything white and luxurious. We are lucky in New York because we have access to so many different types of flowers in our flower market. With the right vendor we can have access to almost any type of flower. We have been really lucky over the years to have a lot of repeat clients that put a lot of trust in our work and let us choose the colors and designs. Usually the bigger request is to work with the season.

Anissa Rae Flowers & Refinements, NYC - bride and groom marry under a white flower arch

What is your favorite part of being a floral designer?
Well since I don’t official make anything myself, I would say admiring the final outcome of an arrangement, event or wedding. Many people underestimate what it takes to make something so pretty with flowers. There are a lot of steps that happen before when making florals for weddings and events. Taking a step back and seeing how we were able to make a vision from written words on paper to an actual materialized event can be pretty amazing. I’m always proud of what we are able to create. I would also say it always makes my day to receive nice notes or seeing people’s reactions when seeing their flower arrangements. I feel like we are in the business of happy. It’s so cliche but flowers make people happy and that’s what we work so hard to do every day.

Anissa Rae Flowers & Refinements, NYC - bride with a white bridal bouquet

What advice would you give to aspiring floral designers?
I would say try working with different florists/floral designers that have different styles. Designing for retail and designing for events can be very different as well so try both. Everyone has different ways of processing flowers, tips and tricks for designing, working with different types of flowers as well as the actual style. Be open to ideas and even if you think it’s not the style you love or not a place you want to stay take something positive away from it. Knowledge is power!

Are you a retail shop, studio/warehouse or home based?
We are a retail shop with a production area in the back. We’re small but powerful!

Anissa Rae Flowers & Refinements, NYC - arrangements of white hydrangeas, roses, and orchids

Do you offer any services in addition to floral designs?
We take on small landscaping projects if we know we can do it well. We can also assist in table decor, linens, and furniture rentals for weddings and events. We have designed events in the past that didn’t involve flowers. We designed displays with mannequin hands and mannequin heads for a product launch for knit hat company, we helped style an event for Leonardo DiCaprio’s birthday party one year that was coupled with his foundation. It started as a live auction so we created vignettes with props for their displays. We also worked with a company that handles a lot of events for Hennessy and were asked to come up with some displays that complemented the art work on the bottle from a well known graffiti artist.

What tool in your toolbox can’t you live without?
Definitely a sharp knife. Although knives are like socks in a dryer. They always seem to disappear and you can never figure out where they went! I’m also a fan of bind wire. I feel like you can bind wire almost anything!

Anissa Rae Flowers & Refinements, NYC - white rose bouquets

What’s your favorite flower?
I’ve always loved tulips even before I imagined I’d be in this industry. I love their shape and the way they bend toward the light. I feel like they’re even prettier as they start to fade.

Anissa Rae Flowers & Refinements, NYC - ceremony in a cathedral

Anything else you’d like to share with Flirty Fleurs followers?
I would just thank you for allowing us to be a part of your floral community. I think it’s important to be friendly with the people in your industry. It’s nice to be able to connect with other experts in the industry or find answers to questions we may all have at times.

Anissa Rae Flowers & Refinements, NYC - detail on ribbon wrap

Your contact information:
Anissa Rae Flowers & Refinements
http://anissaraeflowers.com
Twitter: https://twitter.com/anissaraeny
Facebook: https://www.facebook.com/AnissaRaeFlowers
Pinterest: https://www.pinterest.com/anissaraeflower
Instagram: https://www.instagram.com/anissaraeflowers/

Bloompop interviews Sylvart, Los Angeles, California

Sylvart Floral Design Burbank California LOGO

Today we hand the blog reins over to Bloompop, who is interviewing Sylvart

Sylvart
Syliva Avakian
Los Angeles, CA

When did you start your business and where are you based?
Sylvart was established in 2004 in the beautiful city of Los Angeles, CA.

Sylvart Floral Designs, Burbank, California - flower arrangement

What is your favorite thing about being a Bloompop Floral Partner?
Bloompop is great for a number of reasons but number one is the fact that they are so easy to work with – they provide designers a chance to design and are proud to publicize our work on social media and the Bloompop website.

Can you tell us what prompted you to partner with Bloompop?
Bloompop was a new company when I joined – I wanted to give it a try! From the very start they have always been very professional. They value the art I am creating and are interested in helping the public view flowers as art too. I am honored that Bloompop was interested in partnering with me.

Sylvart Floral Designs, Burbank, California - flower arrangement

What (in your mind) is the biggest challenge facing the floral industry today?
The biggest challenge in the floral industry today is trying to create positive working relationships with competitors/other florists in the area. Working together as a team can be beneficial to both parties – especially since this industry is heavily based on customer satisfaction. It’s a plus to be able to share work when we might be overbooked and feel confident that another florist would do the same.

Where & how do you find inspiration for your floral designs?
Most of my inspiration comes from my clients – with Bloompop and the Designer’s Choice option I am really able to listen to their needs and wants (color, texture, flowers) and use natural lines found in Mother Nature for inspiration.

Sylvart Floral Designs, Burbank, California - flower arrangement

Can you describe a typical day at your shop?
Not much has changed from when we first opened; I used to have a retail shop in Burbank, California but traded all that in for a home based studio. I’m on the go from 6am till 6pm everyday; picking up, prepping, cutting, designing, marketing, managing a household with two children and keeping everyone (including myself) happy!

Bloompop partners with florists by invitation only, hand selecting the top luxury florists–did this play a factor in your joining Bloompop?
Yes, I felt honored to be a Florist Partner with Bloompop and have not had any regrets! From the first day I spoke with a Bloompop representative I was informed that I would be one of few florists to service the LA area.I was and still am flattered that they took a liking to my work.

Sylvart Floral Designs, Burbank, California - flower arrangement

As a designer it isn’t always easy to go hunting for new businessopportunities- Would you say that Bloompop helps augment your sales team for business?
Yes, they are an extremely professional team, which has made my experience all the more seamless. I am also able to enjoy the images from a photo-shoot we were able to collaborate on as an early Bloompop Florist Partner.

What would you say to a florist who is interested in Bloompop?
Go with them – without a doubt!

Sylvart Floral Designs, Burbank, California - flower arrangement

Fabulous Florist :: Fleurie Flower Studio, California

Fleurie Flowers
Your name: Laurie Garza
Your Business name: Fleurie | Flower Studio
Your Location: Reedley, CA

Fleurie Flowers, Reedley, California, wedding party

How did you start your business and how many years have you been in business?
I started my business after years of wanting to be more involved in the flower world. I officially started my business in 2010. After getting city licenses, conditional use permits etc., I was ready to start.
I started working in a retail flower shop when I was in high school, and then went on to a career in a retail nursery, always going back and forth from horticulture to floral design.

Fleurie Flowers, Reedley, California, compote design with white and orange flowers

www.nikkimartinez.com \ Clovis Family Photographer

What is your design aesthetic and what inspires you?
I started out my career as a horticulturist, growing flowers is second nature. I love flowers and foliages from the garden, twigs and branches, natural looking materials, not too refined, and lots of little detailed things. I am not sure I have one design aesthetic pinned down. I love a lush, romantic, flowing garden-style bouquet filled with textures and varying colors of flowers and foliages; but I also admire structural detailed European designs using armatures like in the style of Gregor Lersch or Natasha Lisitsa.

Fleurie Flowers, Reedley, California, hanging flowers behind the bar

What is your favorite part of being a floral designer?
Getting to make beautiful things with flowers and plants, working toward a beautiful product that not only my client loves, but also myself; seeing that look on the recipient’s face when I deliver a bouquet

Fleurie Flowers, Reedley, California, Wedding Ceremony Chuppah with garlands

What is the most challenging aspect of being a floral designer?
Sourcing consistently great product. This is why I am so determined to grow some flowers for myself.

Fleurie Flowers, Reedley, California - Head Table with a garland of foliages and white roses

What advice would you give to aspiring floral designers?
Learn from the beginning, the basics of floral art- elements and principles of design, how to process flowers, industry standard pricing, etc. Find a mentor or ten!

Fleurie Flowers, Reedley, California, blush bridal bouquet

What are the trends, flowers & colors that are unique to your region?
I live in the fruit capital of the world, we have a lot of outdoor, rustic venues, and a lot of newly built winery venues. Most of the events favor a semi-rustic vibe. I am seeing a lot of more modern takes on rustic- a rustic- modern industrial aesthetic. We seem to be moving away from burlap, though it is still around, along with its friend, the mason jar- which I do think it has its place- in casual picnic-type events with garden grown flowers. This year, I am seeing a lot of dusty blues with gray and silvery colored foliages, and a lot of greenery still being requested.

Fleurie Flowers, Reedley, California, wedding party with blush bouquets

What tool in your toolbox can’t you live without?
My clippers. What is usually NOT in my toolbox is sharp scissors! (where do those go?)

Fleurie Flowers, Reedley, California, compote floral design

What’s your favorite Social Media platform and why?
Instagram! Instagram has really opened up a lot of opportunities for my business.

Fleurie Flowers, Reedley, California, floral centerpieces

Anything else you’d like to share with Flirty Fleurs followers?
One of the things I really love to do is freelance for other designers I admire. It can be a wonderful time of comradery and learning, even for both designers. It can also be a great confidence building experience to see that yes, I can hang with this person who’s work I admire, and maybe even share some of my knowledge too.

Fleurie Flowers, Reedley, California, autumn floral bouquet

What are some ideas for future projects or goals
I really want to grow enough flowers and foliages, especially roses and dahlias, to be able to supply a good portion of my materials from my own little micro flower farm.

Fleurie Flowers, Reedley, California, autumn floral arrangement

Your contact information:
Laurie Garza
Fleurie Flower Studio
laurie@fleurieflower.com
559-281-1093
http://fleurieflower.com
IG: @fleurieflowerstudio
Pinterest: pinterest.com/fleurie
Facebook: http://facebook.com/fleurieflower/

Fleurie Flowers, Reedley, California, drapery with green garlands

Fleurie Flowers, Reedley, California, compote floral design

Fleurie Flowers, Reedley, California, elevated floral design

Wedding Wednesday :: Bash & Bloom + Botanique

My friend Eleanor of Bash & Bloom sent in photos from her wedding for my Florists and their Bridal Bouquets request. When I looked through the photos what I saw is a visual story that I think you’d all really enjoy. You see, Eleanor is a floral designer here in Seattle and when she got married last year she asked fellow Seattle designer Kelly Sullivan of Botanique to create her bridal bouquet. I just love seeing the emotion shared between these two sweet floral designers!
Photography by Shane Macomber

Bash and Bloom and Botanique, Seattle, Washington Floral Designers

Bash and Bloom and Botanique, Seattle, Washington Floral Designers

Bash and Bloom and Botanique, Seattle, Washington Floral Designers

Bash and Bloom and Botanique, Seattle, Washington Floral Designers

Bash and Bloom and Botanique, Seattle, Washington Floral Designers

Bash and Bloom and Botanique, Seattle, Washington Floral Designers

Bash and Bloom and Botanique, Seattle, Washington Floral Designers

Bash and Bloom and Botanique, Seattle, Washington Floral Designers

Bash and Bloom and Botanique, Seattle, Washington Floral Designers

Bash and Bloom and Botanique, Seattle, Washington Floral Designers

Bash and Bloom and Botanique, Seattle, Washington Floral Designers

Bash and Bloom and Botanique, Seattle, Washington Floral Designers

Bash and Bloom and Botanique, Seattle, Washington Floral Designers

Fabulous Florist :: Niche Events, Bristish Columbia

Niche Events, British Columbia

Blush Photography

Your name: Maria Schollen
Your Business name: Niche Events
Your Location: Maple Ridge, British Columbia (45 minutes outside of Vancouver)

Niche Events, British Columbia

How did you start your business and how many years have you been in business?
I was involved in the event industry as a coordinator for around 10 years. I opened my business 5 years ago when I decided to venture out on my own. My dad was an architect and my mom was the original “Martha Stewart”. She was an interior designer, floral designer and one of the best cake designers of her time. So, naturally, after several careers and raising three children, I evolved and found myself in the event and wedding design industry. I was always doing the décor and florals for my events and it seemed a natural transition when I started my own business to focus more on design, décor and florals.

Niche Events, British Columbia

What is your design aesthetic?
I would say my design aesthetic is classic, timeless and, most importantly, beautiful.

Niche Events, British Columbia

What inspires you?
I am inspired daily by everything around us. From fashion to interior design, nature, travel, history and, of course, my clients. I love hearing how they have met, their proposal story and their wishes for a dream wedding. They inspire me to design something new and creative just for them. I am also inspired by all of the wonderful floral designers in the world. There are so many creative individuals! The floral industry is constantly changing for the better and we all encourage each other do better and create more interesting projects.

Niche Events, British Columbia, Bridal Bouquet

What is your favorite part of being a floral designer?
I get to wake up each morning and create something beautiful.

Niche Events, British Columbia, Bridal Bouquet

What is the most challenging aspect of being a floral designer?
I would say the business part has been the most challenging part. I am very creative and I would be happy just playing with the design, décor and flowers portions of our business. But as entrepreneurs we have to wear many hats such as: salespersons, business development, social media, bookkeepers, floral buyers, and taking care of the production and execution of all projects. It can be very challenging learning all of these areas and still trying to make your business thrive.

Niche Events, British Columbia

What advice would you give to aspiring floral designers?
Keep plugging away, it will come together! It may take a while to land that dream job or open your dream business but you can do it. You need to start at the bottom and work your way up. I would also suggest that you take as many courses and workshops as possible. You may prefer a certain type of floral design but it doesn’t hurt to try new things outside your comfort zone. You are never too old to learn new skills that will enhance your business.

Niche Events, British Columbia

What are the trends, flowers & colors that are unique to your region?
In the Lower Mainland (British Columbia) we have quite a bit of diversity. Some clients still love the classic style with all flowers in compact shapes. Currently, most of my clients are wanting the fresh compote style: loose and organic with lots of greenery. They are utilizing birch structures with gorgeous draping, harvest style tables with floral garlands and waterfalls. The colours tend to be very pastel and neutral. Lots of blush pink, white, peach, and lavender with touches of greenery. We have some great growers in British Columbia with our summers being plentiful with peonies, hydrangeas, Lisianthus, lilies and roses. I like to use a mixture of flowers including imported garden roses, ranunculus, spray roses and exotic blooms such as phalaenopsis orchids.

Niche Events, British Columbia

What tool in your toolbox can’t you live without?
I can’t work without my cutters, wire, green tape and oasis glue. They are my staples.

What’s your favorite Social Media platform and why?
I would say that Instagram is my favourite social media tool. It is visually quick and I get the most interaction from viewers. It is an easy platform to use as a business owner with little time.

Niche Events, British Columbia

Anything else you’d like to share with Flirty Fleurs followers?
I have been a Flirty Fleurs follower for a few years now and love the blog and social media channels. There is always something new to learn. Whether it is setting your minimum with Allison Ellis Floral Artistry, the rose studies, upcoming conferences and workshops or just finding out about other wonderful floral designers from around the world in their Fabulous Florists blog. I would highly recommend following them on all social media. One last thing: We are currently celebrating two milestones! We are in our 5th year of business and we finally have an adorable space of our own to showcase our gorgeous blooms and décor. For those interested in popping by for a visit please contact us directly and we would be happy to book a complimentary appointment for you!

Niche Events, British Columbia

Maria Schollen
Niche Events
www.nicheeventstylists.com
604 818-1849

Facebook : https://www.facebook.com/Nichestylists
Instagram: @nichestylists
Twitter: @nichestylists
Blog: http://www.nicheeventstylists.com/blog/

Niche Events, British Columbia

Niche Events, British Columbia

Blush Photography

Fabulous Florist :: July Floral Design

July Floral Design - Cheryl Ford Photography

Cheryl Ford Photography

Your name: Tess MacDonald
Your Business name: July Floral Design
Your Location: Seattle, WA

July Floral Design - Cheryl Ford Photography

Cheryl Ford Photography

How did you start your business and how many years have you been in business?
While taking Landscape Design classes at a program in Portland OR, I found myself drawn to flower shops instead. I worked tirelessly with several local florists for a couple of wedding seasons, falling for the colors, fragrance and immediate beauty. Then motivated and inspired, I moved home to Seattle and started the business in 2011. Several of my family members are entrepreneurs and have given me insight into the tenacity it takes to start a business.

July Floral Design - Katie Parra Photography

Katie Parra Photography

What is your design aesthetic and what inspires you?
The longer I do this, I find myself being drawn to less fussy, striking designs with form that lead the eye. Modern containers with clean, Northwest and wild floral.

July Floral Design

What is your favorite part of being a floral designer?
I love the variety. Be it from the day to day tasks that keep me constantly checking my calendar, to the clients I work with and the sparkle in their eyes. The romance of wedding flowers and the sense of contribution in working with local organizations are equally satisfying.

Angela & Evan Photography - July Floral Design

Angela & Evan Photography

What is the most challenging aspect of being a floral designer?
Keeping design fresh. The wedding industry can get distracted with current trends, and it takes some effort and bravery to convince clients to think outside the box.

July Floral Design - Belathee Photography

Belathee Photography

What advice would you give to aspiring floral designers?
To be patient and determined. It takes time to get to know flowers, how they respond to our touch. And it takes time to find your voice as a designer.

July Floral Design - Jaylee Photography

Jaylee Photography

What are the trends, flowers & colors that are unique to your region?
Currently I love white. In blooms, containers or walls to place a floral in front of. Perhaps it’s a great contrast to the evergreens of our region. The deep shibori blues, marsala of last summer and darker tones seem to be elevated by white.

July Floral Design - Ryan Flynn Photography

Ryan Flynn Photography

What tool in your toolbox can’t you live without?
Ribbon scissors.

July Floral Design - Katie Parra Photography

Katie Parra Photography

What’s your favorite Social Media platform and why?
Instagram. It’s simple, visual and chronological. No hidden algorithms that dictate what you see in your feed.

Angela & Evan Photography - July Floral Design

Angela & Evan Photography

Anything else you’d like to share with Flirty Fleurs followers?
I teach intimate floral design classes throughout the year. I really enjoy giving people the opportunity to gather around seasonal material, going over care techniques and basic design principles.

July Floral Design

Your contact information, including links to social media accounts –
julyfloraldesign.com
instagram.com/julyfloral
pinterest.com/julyfloral

Angela & Evan Photography - July Floral Design

Angela & Evan Photography

July Floral Design - Belathee Photography

Belathee Photography

July Floral Design

July Floral Design - Cheryl Ford Photography

Cheryl Ford Photography

Fabulous Florist :: L’Olivier Floral Atelier

Your name:​ Olivier Giugni​
Your Business name:​ L’Olivier Floral Atelier​
Your Location:​ 19 East 76th Street, New York, NY 10021

L'OLIVIER

Sisley Product Launch

How did you start your business?
After working for 15 years for French fashion designer Pierre Cardin​, I decided to open my own Atelier in New York City, which at the time was across the street from restaurant Daniel owned by famous Chef Daniel Boulud.

How many years have you been in business?​
20 years​

Baccarat Hotel - L'OLIVIER

Baccarat Hotel

What is your design aesthetic?​
Modern, Avant-garde and Elegant​

How do you create your style and where do you draw your inspiration?
I am inspired by fashion, architecture and nature. I am a visual person, my surroundings are my inspiration. ​

L'OLIVIER

What is your favorite part of being a floral designer?​
Interacting with people and creating floral designs everyday.​

What advice would you give to aspiring floral designers?​
Be courageous, motivated ​and determined.

L'OLIVIER

Tag Heuer at the Museum of Natural History

Do you offer any services in addition to floral designs?​
Yes, most of the time clients ask my opinion on many other topics. For example, about room decor, home ambiance ​and special events. You can see many examples in my book “Living Art”

What tool in your toolbox can’t you live without?​
Swiss Army Knife, Green Florescent (one of my favorite colors), cutter and a pair of scissors and waterproof floral tape. ​

L'OLIVIER

Toni&Guy Hair Meet Wardrobe

Anything else you’d like to share with Flirty Fleurs followers?
If you aspire to become a floral designer, ​you need to start and work for a good year in a floral design house so you can see if it is a career you are truly passionate about.

I am excited that L’Olivier is opening a new downtown ephemeral boutique at Brookfield Place. We are partnering with Dümmen Orange, a world leader in flower breeding and are featuring a new Brookfield “Grab and Go” collection as well as our Cuir Vegetal scented candle and gift set and Living Art.

L'OLIVIER BROOKFIELD POP-UP

L’OLIVIER BROOKFIELD POP-UP

Contact Information:
http://www.lolivier.com
https://www.instagram.com/lolivierfloralatelier/
https://www.facebook.com/LOlivierFlowers

L'OLIVIER

J. Mendel, Madison Avenue

Bloompop Interviews Nosegay, Washington, DC

Today we hand the blog reins over to Bloompop, who is interviewing Nosegay–

Nosegay Flower Shop Washington DC

Nosegay is located in Washington, DC

When did you start your business and where are you based?
Nosegay opened in 1935 and is based in the heart of Washington DC.

Nosegay Flower Shop Washington DC

What is your favorite thing about being a Bloompop Floral Partner?
The social media marketing that brings people to the Bloompop site.

Can you tell us what prompted you to partner with Bloompop?
We were approached by Shavanna to partner and we couldn’t find a reason not to!

Nosegay Flower Shop Washington DC

What (in your mind) is the biggest challenge facing the floral industry today?
Competition with large third party vendors like FTD, Teleflora, 1-800 flowers. Most people don’t understand that when they order from these platforms, that company takes a cut from the total sale price and plays into the look and value of the final floral product. Most people who are unhappy blame it on the local florist who put together the arrangement but we are going by the prescribed recipe of the third party as written. It’s a necessary evil to sustain enough volume.

Where & how do you find inspiration for your floral designs?
Fashion, interior and other design trends.

Nosegay Flower Shop Washington DC

Bloompop partners with florists by invitation only, hand selecting the top luxury florists–did this play a factor in your joining Bloompop?
Yes, we like that the florists featured are all top tier and higher caliber, it gives the site and the partners on the site added value.

As a designer it isn’t always easy to go hunting for new business opportunities- Would you say that Bloompop helps augment your sales team for business?
Sure, we take any additional business we can get!

Nosegay Flower Shop Washington DC

What would you say to a florist who is interested in Bloompop?
Try it out, get your name out there and determine if it works for you.

Apply to join Bloompop

Bloompop interviews Park Florist

Today we hand the blog reins over to Bloompop, who is interviewing Park Florist–

Park Florist Takoma Park

Park Florist is owned by Jeanne Ha in Takoma Park, Maryland

When did you start your business and where are you based?
I took over this little shop in old town Takoma Park, Maryland, from my aunt and uncle 11 years ago. It is an old florist shop – founded in 1935! – and I am very proud to keep its legacy going. We serve all of Washington DC, Montgomery County and some of Prince George’s county as well. We go beyond that boundary for our special events and weddings of course.

Jeanne Ha, Park Florist

What is your favorite thing about being a Bloompop Floral Partner?
It was really nice to be selected and invited as a Bloompop Floral Partner, as Bloompop invites only the finest and solid local flower shops. It is very easy to work with the friendly Bloompop staff. It is like I have the whole marketing and sales team’s support. Bloompop understands both the clients’ needs and florists’ capabilities very well and it makes my job much easier. Also Bloompop clients have such a high expectation and good taste, which I love to work for!

Can you tell us what prompted you to partner with Bloompop?
Like I said, I am a busy floral designer who rather wants to spend my time more on designing. Since Bloompop takes care of the communications and promotion, I can concentrate more on what I love.

Jeanne Ha  of Park Florist and Megan Doherty of Bloompop

Jeanne Ha of Park Florist and Megan Doherty of Bloompop

What (in your mind) is the biggest challenge facing the floral industry today?
I find it frustrating that people don’t understand what it takes to get a single bloom. Even though we have more people who try to understand the importance of supporting local business and going green, still many people don’t truly understand the nature of the floral industry. For example, sometimes my customer tells me that she loves seasonal and local flowers but her favorites are orchids. Or she wants peonies for her March bouquet. A little more understanding of nature would be very much helpful to the industry.

Where & how do you find inspiration for your floral designs?
Oh, certainly from nature itself. I love to tend my garden and love to watch the trees. How the season changes excites me very much. However, I also find it very inspirational reading and watching fashion and interior trends. Flowers are part of our daily lives, which is deeply involved with what we wear and what we are surrounded with. It is all different forms of art after all, isn’t it?

Design by Park Florist

Can you describe a typical day at your shop?
Oh, dear. We start my day at the shop as opening my Christmas presents. I am the one who ordered my flowers but opening those cardboard boxes thrills me. I usually have couple of phone conferences and one or two in person meetings with clients. We have our regular design training sessions for ourselves. We have our urgent morning orders filled and sent out then we get our lunch hour walk-in rush. In the afternoon, we work on our late orders and prepare our next day orders. We take care of our plants and clean up the cooler and tidy up our display. It goes by with a blink of an eye!

Bloompop partners with florists by invitation only, hand selecting the top luxury florists–did this play a factor in your joining Bloompop?
Of course it does! I am proud of what we are able to do in our shop and I am so happy that I can share it with Bloompop customers.

Design by Park Florist

As a designer it isn’t always easy to go hunting for new business opportunities- Would you say that Bloompop helps augment your sales team for business?
Yes, I always have hard time to find extra time to go out and reach out to new prospective clients. It is a long process and takes up lots of my time. Bloompop team is amazing on getting me these awesome new deals and gigs and makes me real busy!

What would you say to a florist who is interested in Bloompop?
If you are good enough to work with Bloompop, what are you waiting for? Get on board!

Apply to be a member of Bloompop

Bloompop Interviews Multiflor

Today we hand the blog reins over to Bloompop, who is interviewing Multiflor–

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Multiflor is owned by Nick Perez in Fairfax, Virginia

Iron Florist 2015 Winner Nick Perez

When did you start your business and where are you based?
We are based in the Tysons Corner, VA area and I founded the business over twenty years ago in the basement of my home.

What is your favorite thing about being a Bloompop Floral Partner?
The best part of partnering with Bloompop is being part of this revolutionary business concept that allows florists to be creative and offer a variety of products that represent their personal aesthetic and for consumers to have choices and the access to that creative talent.

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Can you tell us what prompted you to partner with Bloompop?
Their approach to encouraging creativity and not having to conform to strict guidelines but instead encouraging partners to show off their talents.

What (in your mind) is the biggest challenge facing the floral industry today?
The biggest challenge we face going forward in my opinion is creating a more sustainable marketplace that promotes strong environmental and social standards. As we begin to realize the impact of farming on the environment, the focus will soon shift to the floral industry and we need to be better prepared to offer viable solutions to water consumption, chemical use and social practices.

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Where & how do you find inspiration for your floral designs?
Inspiration for floral designs are found all around us. On a daily basis, my inspiration comes from the product that I have to work with…looking at the different, creative and unexpected ways I can use it. When it comes to laying out a vision for future designs, I seek inspiration from the people I am creating for and their theme or vision.

Can you describe a typical day at your shop?
First, there is never a “typical” day at the shop! Usually its something different everyday. One day I could be on site, setting up for an event. Another day I could be in meetings all day but when I am at the shop without interruption it’s something like this- Arrive around 7:00 and quickly catch up on email and phone messages and then it’s right to the work room to crank out designs for that day. Most items are made the day before but inevitably there are several things that need to be made that day. Depending on what we have on our schedule, all flowers are usually out the door by 9:30am. At that point I am reviewing the flowers that arrived to us to make sure everything we received is complete and up to our standards. Next, I am back in the office taking care of paperwork while designers are processing flowers. By early afternoon I am back out on the shop floor laying out orders for the next day and getting started with that. If I don’t have any meetings I’m usually out the door to be with my family by 5:00pm.

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Bloompop partners with florists by invitation only, hand selecting the top luxury florists–did this play a factor in your joining Bloompop?
That was one of the main reasons for partnering with them. Our interests and standards were aligned and they encouraged us to do what we do best!

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As a designer it isn’t always easy to go hunting for new business opportunities- Would you say that Bloompop helps augment your sales team for business?
Absolutely! I have been toying with the idea of hiring a sales person to get us more traction with corporate work. Bloompop has filled that void without us having to deal with adding staff.

What would you say to a florist who is interested in Bloompop?
I would encourage them to consider it as it’s a great stream of additional revenue. It’s at no cost/no obligation to them and they do not need to stray from their comfort zone with respect to design aesthetic. I think it’s a win-win.

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Apply to be a member of Bloompop