flirty fleurs floral industry blog

Pricing Tips For Florists: Customers Don’t Set Prices with Alison Ellis

In the midst of a busy wedding season, when all of your attention is rightly dedicated to the clients you’re working with, florists also have to manage new inquiries for next year’s season because….well, frankly, we don’t get to choose when people decide to reach out to us! They get engaged, book a venue and […]

How do you handle requests for extra flowers? with Alison Ellis

If you have been in the floral industry for more than a hot minute, there’s a chance that you’ve been asked to include “extra flowers” at no charge. It can really catch you off guard sometimes and put you on the spot! Click to watch how I deal with requests for “extras” and scroll down […]

Pricing Garlands and Greenery with Alison Ellis

Year after year florists tell me that pricing is their #1 struggle in their business and today I’m answering 2 of the the most frequent pricing questions I get: #1 How much should you mark up a pre-made garland? and #2 How do you price greenery and fillers when you don’t know how many stems […]

Making Changes :: Rose of Sharon moves from Retail to Studio Model

Making Changes, especially big ones, are always so hard for business owners and I think it helps to read what others are doing to change their business models to make it work better in their own lives. Here we are sharing the story of Althea Wiles, owner of Rose of Sharon in Arkansas, who recently […]

Florabundance Inspirational Design Days 2019 is now open for registration!

  We are excited to share the sixth annual Florabundance Inspirational Design Days is now open for registration! The event will take place in Santa Barbara, California on January 14-16, 2019. The venue is the Santa Barbara wedding destination location, the Santa Barbara Woman’s Club, with outdoor patios, rustic & historical architecture, fireplaces, and a […]