Tulip Festival in Skagit Valley

It’s that time of year again! Time for the Skagit Valley Tulip Festival in Washington. Every April the tulip farms in Skagit Valley open up their doors and invite the public to see tulips in bloom at their farms. Chad and I had a lovely day out visiting RoozenGaarde & Tulip Town, perfectly sunny day to dilly dally through the tulip fields and display gardens. I will try to show some restraint here and not post 100 photos, just a handful of the pretty flowers we saw…

RoozenGaarde Display Garden of tulips, hyacinths and daffodils


RoozenGaarde - Queensland Tulip, blush pink fringe edge tulip

Queensland Tulip by RoozenGaarde

Tulip Town

Tulip Town

Tulip Town Tulip fields

Tulip Town

Tulip Town, salmon pink tulip

Tulip Town

Tulip Town, rows of yellow and orange tulips

Tulip Town

RoozenGaarde, Tulip Beds


RoozenGaarde, green and white tulips


RoozenGaarde, Tulip Display Garden


RoozenGaarde, Tulip, Hyancinth and Daffodil display gardens


RoozenGaarde, fields of tulips in bloom in Washington


RoozenGaarde, tulip display garden


RoozenGaarde, tulip display garden


RoozenGaarde, tulip farm


RoozenGaarde, Salmon Parrot Tulip

Salmon Parrot Tulip at RoozenGaarde

RoozenGaarde, Red fringe tulip


RoozenGaarde, Orange tulips in the field


RoozenGaarde, path of muscari


RoozenGaarde Display Garden of tulips, hyacinths and daffodils


RoozenGaarde Display Garden of tulips, hyacinths and daffodils


Funny to think that last year my Mom & I made a special trip to Skagit Valley to see the tulips, I had no idea that I’d be living just 20 minutes south of Skagit Valley one year later! Funny how life changes.
I think I enjoy listening to the comments made by other visitors to the gardens & fields as much as I enjoy looking at the flowers. I hear so many people in awe of the beauty they are seeing, it’s really a cool thing to witness.

Q&A :: What’s your favorite Spring Flower?

The Question:
What’s your favorite spring flower and why?

The Answers::
I have so many favorite Spring flowers! Being from the DC area, any blooming branch and especially cherry blossoms are a must have on this list. Then, in addition to the usual suspects, I love designing with all fritillaria (meleagris, imperialis, volpis etc.), muscari and poppies. I’ve started a boatload of poppies for my cutting garden this year. I love working with them and their crazy stems – each one is different, they look so delicate but are tough and resilient, their colors capture the light so beautifully, look a little disheveled when they first open, and can handle being burned. HA! Sort of a metaphor for a floral designer!
Sue, White Magnolia Designs, Maryland

White Magnolia, arrangement of orange and yellow poppies, orange tulips, purple kale, gloriosa lilies, roses, lilac

White Magnolia Designs

White Magnolia, arrangement of icelandic poppies

White Magnolia Designs


I love tulips, any kind and any color. I think because I was raised in Western Washington and it brings back such fond memories. Also because it is a welcoming sign that winter is over!
Kris of KRISanthemums, Oregon

KRISanthemums, arrangement of pink tulips



I love the flowering branches that are only available in the Spring. In particular I love Forsythia. Check out an arbor I covered in it for a wedding last April.
Andrea Layne Floral Design, Florida

Andrea Layne Floral Design, wedding ceremony arch decorated with forsythia branches

Andrea Layne Floral Design


Peonies and tulips are hands down my favorite spring flowers. My grandmother used to have the prettiest peony bush in her front yard. They remind me of her. And tulips are just so simple, delicate and pure…. I love how they all have personalities of their own.

I love it when a bride says “I love peonies and tulips” because she’s speaking my flower language. In this bouquet, I’ve married my two favorite spring flowers in with hydrangea and delicious freesia for a soft, romantic bouquet.
Jessica, Blooms ‘n Blossoms, Kentucky

Blooms and Blossoms of Kentucky, white and lavender bridal party bouquets of tulips and peonies

Blooms ‘n Blossoms


Favorite spring flower? Sweet Peas! Photo by Penny Sylvia
Shannon, Flourish, California

Flourish flowers,  Penny Sylvia Photography, white hydrangea, pink roses, pink sweet peas, white roses

Penny Sylvia Photography


Some of my favorite spring flowers are paperwhites and daffodils! There’s nothing more promising of warmer days ahead than a bright yellow daffodil poking its head above the snowy ground, or the sweet scent of paperwhites wafting through a room. I especially love these flowers because they are some of the first flowers we have available at our shop in the early spring since we only use locally grown flowers and foliage. This arrangement was designed with the first daffodils of 2014, and it made my heart sing!
Carling, Local Color Flowers, Maryland

Local Color Flowers, arrangement of quince, yellow daffodils, white paperwhites, yellow iris

Local Color Flowers


The French Tulip – this graceful beauty never disappoints! They always seem so elusive and untouchable (at least here in NoMi) so when they surface in the spring I am always drawn to them.
Jennifer, Bloom, Michigan

BLOOM, arrangement of parrot tulips, ranunculus, frittalaria, poppies, lilac



This was difficult. I love all flowers and the spring ones are my favorite- maybe because they have such a short season. I think that my favorite spring flower might be the lilac. My grandmother had a beautiful garden and used to let me play with the flowers. She lived 2 hours away and always made a point of visiting for my birthday in early April. She would cut all the purple lilac that had bloomed in her yard and bring it to me for my birthday. I can not pass up lilac in the Spring and I always try to get some to have in the house for my birthday – it brings up great memories.
Melody, Fleurish Floral Designs, California

Fleurish, Bridal bouquet of white ranunculus, roses, hydrangeas, lilacs, lisianthus and freesia

Fleurish Floral Designs

Fleurish, Bridal bouquet of white ranunculus, roses, hydrangeas, lilacs, lisianthus and freesia

Fleurish Floral Designs


Tulips!! One of my favorite spring flowers!! I love that you can drape them, bend them, or have the go straight up. They continue to grow, and have a mind of their own. Love their colors and textures.. Parrott, French, Peony(also known as double), Fringed or Standards. They are amazing flowers.
Flowers by Karen, Washington

Flowers by Karen, Washington, Flower arrangement of orange tulips, orange snapdragons, green cymbidium orchids, orange roses, orange ranunculus

Flowers by Karen


Favorite spring flower: Tulips – old school but timelessly pretty!
One of my favorites is this peach-orange design with green trix by one of our florists, Le Printemps.
Shavanna Miller, Founder & CEO, Bloompop

Le Printemps, arrangement of orange tulips and green trick dianthus

Le Printemps


Do you have a question you’d like to ask for a Q&A session? Email it to me at: info@flirtyfleurs.com


38 Degree Flowers Co., Ho Chi Minh City, Vietnam

I’m thrilled to share today’s ‘Fabulous Florist’ interview with all of you! We are interviewing William of 38 Degree Flowers from Vietnam, so wonderful to see what is going on in the world of floral design on the other side of the world.

38 Degree Flowers Co., Contemporary Asian Floral Design of calla lilies, tulips, pincushion proteas, cymbidium orchids, berries

How did you start your business and how many years have you been in business?

Our 38 Degree Flowers – was founded in Dec 2011. With the motto: “Warming Heart, Delighting Soul”, we always try our best to deliver the love from soul to soul, and warm the heart via petals. We import flowers from all over the world of the highest quality. We are actually the first and only company, which imports flowers on a regular basis. It was very hard for us to do this in the beginning because of long shipping times. Most shipments take about 20 to 25 hours by plane.
In the circumstance of fierce competition in flower market nowadays, we have to face lots of challenges and vicissitude. Fortunately, our clients and fans really enjoy our designs and the diversity of flowers we bring to Vietnam.

38 Degree Flowers Co., Contemporary floral design with plum callas, orange pincushions and lily grass

What is your design aesthetic? How do you create your style and where do you draw your inspiration?

38 Degree Flowers team members have trained in many different design styles; therefore, we can satisfy different customers’ requests. Not only are our designs artistic and elegant, but they also are full of humanism and inspiration.
We are individually affected by many floral styles all over the world. However, the Western modern and contemporary styles got the greatest effect on us. Our design and work always implicate the meaning of dynamic life and beauty of nature.

38 Degree Flowers Co., Contemporary floral design of mokara orchids, baby's breath and curly willow twigs

What are the trends, flowers & colors that are unique to your region?

Vietnam is a developing country. Over past 10 years, we have changed many things from life to idea. Thanks to the Internet, we have gotten opportunity to reach the international floral world, and catch up the latest trend in floral design industry.
We live in a tropical country. Therefore, Vietnamese people have the inclination toward typical Western flowers such as Peony, Delphinium, Tulip, Protea, Ecuador Rose, David Austin . . . We realize that in Vietnam market, those flowers are getting more and more popular each day, especially those are famous with great tale, beauty and scent.

38 Degree Flowers Co., Modern Floral Design with purple, magenta and red vanda orchids, white phalaenopsis orchid

Are you a retail shop, studio/warehouse or home based? Do you offer any services in addition to floral designs?

We are a flower retailer in Vietnam. We offer all kinds of services that relating to flower such as floral design, flower express, wedding/event planning . . And we are now so proud to be one of the most famous flower companies in Vietnam..

38 Degree Flowers Co., Holiday decor design

What tool in your toolbox can’t you live without?
I do have a huge toolbox with many, many items for floral designing and arrangement. But, to tell the truth, my favorite baby is a little flower knife. Not only is that knife extremely useful, but it also is a precious gift from my first teacher.

38 Degree Flowers Co, white phalaenopsis orchids, ivy and curly willow in a glass vase

What’s your favorite flower?
Am I so greedy to admit that I love all of flowers in the world :D ? I realized that every single flower has its own charisma and distinctive beauty. So, just call me Mr. Casanova or Flowerizer because I cannot choose my favorite from this fantasy and beautiful world, really.

38 Degree Flowers Co, Centerpiece of white peonies, chamomile, pink peonies, white lilac

Contact Information:
38 Degree Flowers – Warming Heart, Delighting Soul
Director: Mr. My Do (Mike Do)
Editor: Mr. Thong Nguyen (William Nguyen)
Photographer: Mr. Tapir Truong and Mr. Hung Bui
Florist: Mr. Khoi Ha, Mr. Vinh Don and Mr. Vy Nguyen

Headquarter: 108 Hai Ba Trung Street, Dakao Ward, District 1, Ho Chi Minh City
Tel: +84 909 769 208

Premium Store: 79E Hai Ba Trung Street, Hoan Kiem District, Hanoi
Tel: (+84 4) 39 412 779

Website: 38degreeflowers.com
Facebook: 38degreeflowers

38 Degree Flowers Co, Centerpiece of white peonies, purple lisianthus, purple hydrangea

38 Degree Flowers Co., Red contemporary floral design with roses and twigs

38 Degree Flowers Co - Contemporary Asian Floral Design with Red Dogwood twigs, red coxcomb, red rose hips

38 Degree Flowers Co, white phalaenopsis orchids and curly willow in a glass vase

38 Degree Flowers Co, Arrangement of gold cymbidium orchids, yellow sunflowers, yellow ilex berries, hydrangeas

38 Degree Flowers Co, Bridal bouquet of pink peonies, blush roses, pink tulips and wax flower

38 Degree Flowers Co, Centerpiece of white hydrangea and pink roses

38 Degree Flowers Co. Elevated floral design of pink roses, white stock and white larkspur, white hydrangea and pink tulips

38 Degree Flowers Co. Elevated floral design of pink roses, white stock and white larkspur, white hydrangea and pink tulips

38 Degree Flowers Co., Hotel Lobby in Vietnam, Large floral display of cymbidium orchids, orange pincushion proteas, white roses and baby's breath

38 Degree Flowers Co., Hotel Lobby in Vietnam, Floral Display of Birds of Paradise, green hydrangea and coral carnations

38 Degree Flowers Co., Hotel Lobby in Vietnam, Floral display of purple vandal orchids and green anthurium

38 Degree Flowers Co., Vietnam. Branches and Baby's Breath Design

38 Degree Flowers Co., Vietnam. Branches and Baby's Breath Design

William Nguyen of 38 Degrees Flower Co Vietnam

Resendiz Brothers Protea Growers

Flower arrangement with pincushion protea and leucadendrons from Resendiz Brothers

This past week I had the pleasure of chatting with Resendiz Brothers Protea Growers’ Business Manager, Diana, and learned more about their flower farming operation. They are the largest grower of South African and Australian floral products and plants in the Northern Hemisphere. Did you get that? Not just in North America, but the largest grower in the whole Northern Hemisphere! How crazy cool is that? The majority of proteas, leucadendrons, boronias, berzillias, etc are grown in the Southern Hemisphere; South Africa, New Zealand, and Australia export the majority of these types of flowers and foliages.
Proteas from Resendiz Brothers are available throughout the USA and Canada, and even in Japan & Korea. They will ship to individuals using FedEx, but they do prefer interested floral designers inquire with their local wholesaler about availability before ordering direct. Diana mentioned that she is happy to help designers find a local wholesaler to help. It is less expensive to order the Proteas through your wholesaler, as the shipping via truck to them is cheaper than the overnight shipping via FedEx directly to the floral designer ~ another thing to keep in mind when placing an order.

Resendiz Brothers is located in Fallbrook, California and farms 150 acres on the rolling hillsides. They also contract farm land at neighboring farms for another 200 acres of growing. This region of California offers the best climate for growing Proteas as the temperature tends to be around 65-75 degrees. Although, it has been known to freeze in the winter and hit 115 degrees in the summer, neither of which the Proteas appreciate.

Now we are talking a lot about Proteas, Pincushions and Leucadendrons, and I am happy to share that they have other flowers & foliages that us designers desire – these include – Blushing Bride Protea (favorite!), Waratahs, White Boronia! Yes, white Boronia! I know so many designers like the hot pink, but only a few knew that white is available, too! They also grow Grevillea, Kangaroo Paws, Brunia & Berzelia and lots of various foliages. Plus, my favorite seasonal red texture – Christmas Bush! Also known as Festival Bush. Now should you desire a flower or foliage not currently growing at their farm due to the season, they will import it from one of their preferred farms in Australia, New Zealand or South Africa. This is particularly good to know since the current drought in California is causing flowers to bloom about two months earlier than normal.

As for care & handling, these flowers are quite hardy and do not require a lot of work. I had the proteas and pincushions sitting out in my home for over a week. They do drink a good amount of water, so make sure they have plenty of fresh water. Also, I did notice that even after the initial processing they still turn the water murky rather quickly. Something to keep in mind if using in weekly arrangements.

Want to see more? Resendiz Brothers has a fantastic Pinterest Page with an inspiring collection of photos: http://www.pinterest.com/dianalroy/
Also, check out their website – it is absolutely full of information: http://resendizbrothers.com

Resendiz Brothers - Hybrid Queen Protea

Pink Duke Protea by Resendiz Brothers

Compacta Protea by Resendiz Brothers

Pink Andrea Protea Resendiz Brothers

Grandicep Princes Protea by Resendiz Brothers

Cynaroides King Protea by Resendiz Brothers

White King Protea by Resendiz Brothers

Leucadendrons - Red Eye by Resendiz Brothers Protea Growers

Red Pom Poms Leucadendrons by Resendiz Brothers

Resendiz Brothers Protea - Leucadendron Guenzii

Spider Pincushion Leucospermum by Resendiz Brothers

Scarlet Ribbon Pincushion Leucospermum by Resendiz Brothers

High Gold Pincushion Leucospermum Resendiz Brothers

Flame Giant Pincushion Leucospermum by Resendiz Brothers

White and Pink Boronia by Resendiz Brothers

Wedding Wednesday :: Green & White Floral Inspiration

Shawna Yamamoto Event Design, Centerpiece of green viburnum arranged in a silver compote vessel

Shawna Yamamoto Event Design
van Hunt Photography

Determining the value of you by Alison Ellis

Today we are sharing a guest post written by our friend, Alison Ellis, of Floral Artistry in Vermont. Thank you, Alison!

Determining the value of you.
How do you determine your value? As a designer, a business owner, a consultant to your client? As a boss, a friend, an individual?

As creative business owners we are constantly reminded that we set our own value and we are often encouraged by respected pros not to underestimate that value. But what does that mean to you in your business?

Does it mean raising your prices? Should you increase your hourly fee or the design percentage on each order? Maybe. (And I’ll got out on a limb and say probably!)

Or perhaps you have your value set right where it needs to be in order for you to be comfortable and profitable.

One of my favorite people on the planet, Danielle LaPorte, says you need to be comfortable in your “money shoes”. By this she means that you need to charge what feels right for you. Just because you CAN charge more does not mean you should. If raising your price means you’ll feel squeamish about quoting it aloud to a prospective client, then you’re better off staying where you are. If you are content with your price point, hourly rate, etc. then maybe your money shoes fit just right. You’re Cinderella. You don’t need bigger shoes.

If you’re stuck in a mentality that you “can’t” charge more because your customers won’t pay it, but you’re struggling to pay your bills at your current rate it’s time to evaluate what you can do to increase the value you provide (or more likely recognize the value you are already providing), thus allowing you to charge a little bit more for it. As Sean Low told the Chapel Designers in NYC your value is not directly related to the cost of your product…YOU bring the value to your customer.

What should your customers pay for YOU?

One way to help recognize the inherent value you bring to your clients is to review your reviews. Yes. It is that simple. Read (maybe aloud) the thank you notes and WeddingWire reviews your clients have written and look for reoccurring themes. Other than just “the flowers were beautiful”, you’ll find things like “set my mind at ease”, “I knew from the beginning that I would get what I wanted”, “helped with the overall design”, etc. These are the little gems. The things you do over and over again that you don’t give yourself credit for. Read them out loud to a friend or spouse or your dog. This is the value YOU add. Take note.

PS I started a draft of this post prior to attending the Chapel Designers Conference in NYC last week. Needless to say I’ve been inspired by some of the thoughts that were outlined in our discussions and I hope we can all be inspired to place a higher value on ourselves as designers.

Designing at Detroit Institute of Arts Museum by Sweet Pea Floral Designs

Growing up in Detroit my family attended weekly church services at a gorgeous gothic cathedral on Woodward Avenue one block from the Detroit Institute of Arts . Even then I sensed the respect, awe, and wonder that still surrounds the DIA.   When an opportunity to create floral designs for the DIA presented itself naturally I jumped all over it!!
www.sweetpfloral.com Sweet Pea Floral Design XL floral arrangement for the Detroit Institute of Arts DIA

This is a museum of epic proportions, among the top six collections in the United States with over 100 galleries, a 1,150 seat auditorium, an art reference library and state of the art conservation services laboratory.  Home to Diego Rivera’s Detroit Industry fresco cycle and Vincent van Gogh’s Self Portrait.  It is so easy to get inspired here and so Crazy to think we almost lost it in Detroit’s ongoing bankruptcy saga.  

www.sweetpfloral.com Sweet Pea Floral Design XL floral arrangement for the Detroit Institute of Arts DIA
 I joined the Friends of Art and Flowers in 2012 after a recommendation from a florist friend.  FAF is a group started at the DIA in 1985 for the beautification of the museum.  The ladies and gentlemen who lead this talented group of designers are about the nicest people you could hope to meet and made me feel so welcome right off.  Each week we create 3 designs with a leader for each.  All of the designs in this post were lead by yours truly (and gleefully!!)
www.sweetpfloral.com Sweet Pea Floral Design XL floral arrangement for the Detroit Institute of Arts DIA
The above was designed for last spring’s Elizabeth Sikes Kuhlman Lecture This year the lecture/luncheon will be presented by Jane Godshalk on May 1st.  Jane will represent the United States as one of six international demonstrators at the World Flower Show in Dublin.
www.sweetpfloral.com Sweet Pea Floral Design XL floral arrangement for the Detroit Institute of Arts DIA
When I was getting started with these designs it was terribly intimidating.  They are so much bigger in person then they appear in photos and they take a LOT of flowers to look appropriately full.  On my first ever attempt I was so worried about having it look full enough from the front that I forgot to save flowers to fill in the back and ended up having to start over (oppsie). I guess I share this as my way of encouraging all designers to attempt larger scale work if they haven’t already… you can always take it apart and start over if you don’t love your first try!!
www.sweetpfloral.com Sweet Pea Floral Design XL floral arrangement for the Detroit Institute of Arts DIA
Honestly what might have sold me on joining FAF (besides my friendly team mates) is the huge gorgeous collection of vases they have in the floral design room located in the basement of the museum.  Every week we go in on Monday to clean up last weeks arrangement and drum roll please……… select our vases for this weeks designs from the candy shop which is their vase collection.
www.sweetpfloral.com Sweet Pea Floral Design XL floral arrangement for the Detroit Institute of Arts DIA
Unlike with wedding design I can pick the freshest in season flowers for the museum arrangements and let my imagination go nuts like with the above arrangement, I found the wild sage and various fall grasses and decided to wire up some ribbon to add the illusion of wind blowing the grass…. fun.
www.sweetpfloral.com Sweet Pea Floral Design XL floral arrangement for the Detroit Institute of Arts DIA
The above was an experiment with a gluing technique I learned from Francoise Weeks while in Santa Barbara this January with the Chapel Designers.  Maybe the first design that felt 100% like it belonged in an art museum.  Wasn’t sure how to display it so I just hung it below the weekly design like some sort of weird floral plaque (plaque: n. an ornamental tablet)
www.sweetpfloral.com Sweet Pea Floral Design XL floral arrangement for the Detroit Institute of Arts DIA
I can not think of a better volunteer opportunity and I am so grateful that I joined up and got right to it.  Designing on this large scale has taught me so much about mechanics, movement, texture and reconnected me to the city I loved as a girl.  
www.sweetpfloral.com Sweet Pea Floral Design XL floral arrangement for the Detroit Institute of Arts DIA
It has been a great place to tryout roses I’m considering for use in weddings, get a little kooky with designs that remind you of Dr. Seuss, and meet all kinds of kindred floral spirits.
www.sweetpfloral.com Sweet Pea Floral Design XL floral arrangement for the Detroit Institute of Arts DIA
Can’t wait until I get to roll my sleeves back up and add my little bit of pretty to the giant halls of masterpieces in this Temple of art.

Thank you, Holly, for sharing your story with us. I know I really enjoyed seeing all the pictures of your pretty floral designs, and I’m sure our readers enjoyed them, too. Sounds like a lot of fun getting creative at DIA!

Holly Rutt is the owner of Sweet Pea Floral Design in Ann Arbor, Michigan.

Ferns, Ferns & More Ferns

Let’s talk about Ferns! In the words of Alex Jusino, Ferns are Hot, Hot, Hot! Especially hot are Maiden Hair Ferns, Sword Ferns, Umbrella Ferns and Sea Star Ferns. Everywhere I look I am seeing more and more ferns – makes sense as they add a fantastic texture to floral designs. Ferns come in many shapes and sizes. Take a look, maybe you’ll find one you just need to have for your next design!

Maiden Hair Fern

Maiden Hair Fern

Umbrella Fern

Umbrella Fern

Broadleaf Umbrella fern

Broadleaf Umbrella Fern

Fancy Fern

Fancy Fern

Flat Fern

Flat Fern

Ming Fern

Ming Fern

Sea Star Fern

Sea Star Fern

Sword Fern

Sword Fern

Foxtail Fern - Asparagus Meyer

Foxtail Fern – Asparagus Meyer

Feather Fern

Feather Fern

Asparagus Plumosa

Asparagus Plumosa

Photo by Natural Beauties  sword fern (bottom), foxtail fern (middle), and asparagus plumosa (top)

Photo by Natural Beauties
sword fern (bottom), foxtail fern (middle), and asparagus plumosa (top)

Peonies, mini phalaenopsis, Boston ferns, sword ferns, and Asplenium ‘Crispy Wave,’ $280 by Bridget Vizoso for the Designers’ Co-Op.

Bridget Vizoso for the Designers’ Co-Op.

Bridal bouquet of Pink parrot tulips, umbrella ferns, and Thai leaves, $185 by Jeffrey Marcus for JM Visuals.

Jeffrey Marcus for JM Visuals

(Upclose Fern Photographs are provided by Florabundance & Stevens And Son)

Fabulous Florist :: Soiree Floral, Nantucket & Connecticut

Soiree Floral of Nantucket and Connecticut

Your name: Dawn Kelly
Your Business name: Soiree Floral
Your Location: Nantucket & Connecticut (serving the gold coast)

Zofia & Co Photography, Soiree Floral, Nantucket - Ombre color table runner of white and pink flowers

How did you start your business?
I was working in finance and started taking flower classes at Parsons as a ‘stress reliever’. I went through their certification program, worked for free for some of my instructors who had their own businesses to learn the ropes, freelanced here and there and then hung out my shingle. It’s 11yrs later and we’re still evolving. I never imagined how hard this job would be, and I think the world of finance really helped me with communication skills when dealing with clients. One thing we all as designers need to remember is that the client sitting in front of us has dreamt about ‘the big day’ since their child was born. It’s a big deal, and it’s not one to be taken lightly. I always feel a swell of pride when the father of the bride or groom shakes my hand or gives me a big bear hug and says thank you. It makes some of those late nights worth all the thorn pricks in my fingers worth it!

Brea McDonald Photography, Soiree Floral of Nantucket, Contemporary Centerpiece of coral charm peonies, large white calla lilies, white gladiolas.

How many years have you been in business?
We are starting our 11th yr! Time flies when you play with flowers!

What is your design aesthetic?
I don’t know that we have a specific ‘look’ – if anything I would say our work tends to be more lush. We have clients who are diverse so some like a more formal/sophisticated look, some choose to be more casual and ecclectic, and other’s like modern and minimalist. But I do think the one word that is constant with what we do is lush.

Zofia & Co Photography, Soiree Floral, Nantucket, Ceremony Aisle decorated with a petal design

How do you create your style and where do you draw your inspiration?
It sounds cliche, but inspiration comes from everywhere! I can pop in to a bodega in NYC and a gelato flavor catches my eye and my brain starts racing. Other times, it’s seeing a fun pair of shoes on someone who’s walking by. When my brain has too many thoughts going on at once I’ll jot them all down on a piece of paper or go for a walk on the beach. The waves can be very calming and soothing! It helps get me back to a place where I can edit my thoughts and get back to being productive. The creative process can be a beast sometimes. I think learning that over the years has helped me be a better designer. When the ideas are pouring out of you, you just go with it. When they aren’t, you try to keep yourself busy with something else until the ideas start flowing again. For me, when I get in to a proposal writing mode, it can go for days.

Jose Villa Photography and Soiree Floral of Nantucket, Cascading Bridal Bouquet of white garden roses and orchids

What are the trends, flowers & colors that are unique to your region?
2013 was definitely the year of refined, formal sophistication. Lots of big, elevated designs and lots of white! This year I think 80% of our clients have coral bridesmaid’s dresses (and coral is a different color to every person). So that has been interesting to see. We also have a lot of couples who don’t want a formal sit down. They want it to feel more like a dinner party/long cocktail hr where there are lots of seating vignettes but not assigned seats at the typical 60″ rounds or farm tables.. That can be both fun and challenging. It’s more about the rentals and room aesthetic than it is about the flowers.

Nantucket Styled Shoot-Justin Marantz - Soiree Floral, Bridal Bouquet of white peonies, white roses, sweet peas and scabiosa pods.

Are you a retail shop, studio/warehouse or home based?
We have a studio we work out of, and we just took on a new showroom space. We are really pushing the event design side of our business. I think when my team has control of all the details that make the day look ‘pretty’ it has a more cohesive, unified look. It’s a lot of extra work, and when we look back at photos it makes a world of difference.

Zofia & Co Photography, Soiree Floral, Nantucket, Floral Centerpiece of peonies, garden roses, snapdragons, stock, hydrangeas

Do you offer any services in addition to floral designs?
We offer event design services – so we can help with the stationery suite and make sure that carries through the last details on the table, linen and tablescape selections. We know what works and all the moving parts so I prefer to have us involved in all of those aspects.

Zofia & Co Photography, Soiree Floral, Nantucket, Wedding Cake decorated with greenery

What tool in your toolbox can’t you live without?
Uglue strips and zip ties. I honestly don’t know what I’d do without zip ties. They save the day every time!

Nantucket Styled Shoot-Justin Marantz - Soiree Floral, Bridal bouquet of Purple Stock, agapanthus, peonies and sweet peas with dusty miller.

What’s your favorite flower?
Oooh, that’s a tough one. I think it depends on the time of year. I’m a girly girl, so I definitely lean more towards fluffy frilly flowers like ranunculas, garden roses and peonies. I also really love poppies, they are just such a ‘happy’ flower.

Brea McDonald Photography and Soiree Floral of Nantucket, Elevated centerpieces of white flowers that include roses, hydrangeas and dendrobrium orchids

Your contact information:
blog – blog.soireefloral.com
FB – www.facebook.com/soireefloral
twitter – @soireefloral
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Zofia & Co Photography, Soiree Floral, Nantucket, Table Runner of driftwood, white and coral charm peonies

Wedding Wednesday :: Mellow Yellow