In less then 3 months World Floral Expo will open its doors at LACC, the Los Angeles Convention Center, for its next edition after a successful show last year in Chicago. The trade show already has a total of 104 exhibiting companies at this moment and the projected 150 national and international participating companies is still the expected final number, according to the organizers. Although international flower growers are the biggest component of the trade show exhibitors, the number of US (Californian) participating growers and traders is growing fast and is already touching 25.
“It is not more than logical that the Californian flower industry has a trade show of its own where growers and buyers meet, like in every other important flower producing nation. Actually I am surprised that there was no specialised international cut flower trade show until now in a state where so many flowers are being produced. I am glad that we had the chance to team up with CalFlowers, the Californian Flower Growers & Shippers Association, which for sure will contribute to a much higher participation of Californian, as well as other US states, based flower growers ”. For this purpose a large area has been set apart in the exhibit hall, which will be allocated especially to US floral companies. I see it as a challenge, but also as my job to develop a trade show especially created for the US cut flower industry”.
The number of pre registered flower buyers is higher then ever. Until now almost 250 specialised buyers signed up already to attend, while traditionally most registrations take place after Valentines. “There is a sense of enthousiasm and excitement that California is getting its own international flower trade fair ”. “That, together with having most of the US flower growers in its backyard, will certainly increase the success factor of the show”, concludes Dick van Raamsdonk, spokesman of the fair.