Bloompop interviews [fLo rE sta], NYC

Today we hand the blog reins over to Bloompop who is interviewing NYC based [fLo rE sta]

florets New York City[fLo rE sta]
New York City
Check out the [fLo rE sta] page on Bloompop

When did you start your business and where are you based?
March 2014 – New York City!

[fLo rE sta]

Carlo Bermudez & Ana

What is your favorite thing about being a Bloompop Floral Partner?
We love having our designs sold in a curated online space and presented alongside other quality floral work from around the country.

[fLo rE sta] New York City Florist

Can you tell us what prompted you to partner with Bloompop?
We wanted to make a leap into the online retail world and needed an established and high-quality platform to do so.

[fLo rE sta] New York City Florist

What (in your mind) is the biggest challenge facing the floral industry today?
Flowers are seen as an expendable commodity in an economy still recovering from a recession. There is a need to cultivate a floral culture in which flowers are go-to items to enhance one’s everyday life.

[fLo rE sta] New York City Florist

Where & how do you find inspiration for your floral designs?
Our designs evoke the natural environments where the flowers are found. Our designs are also inspired by the spaces that they will adorn and by the clients that will enjoy them.

[fLo rE sta] New York City Florist

Bloompop partners with florists by invitation only, hand selecting the top luxury florists–did this play a factor in your joining Bloompop?
Yes. We wanted a site that highlighted the artisanal nature of our floral arrangements and one that would set us apart from the conventional and often uninspired designs offered by other online outlets.

[fLo rE sta] New York City Florist

What would you say to a florist who is interested in Bloompop?
Try it out!

[fLo rE sta] New York City Florist

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The Creative Process of a Photoshoot with Sebesta Designs

Hello Flower Friends,
I have a special treat for y’all today! Corinne of Sebesta Designs is sharing her creative process on designing a photoshoot with us today! Wait until you see this images of her floral designs – jaw dropping gorgeous!
Enjoy :)

Sebesta Design Pennsylvania

Designing for a photo shoot is my absolute favorite thing to do as a designer. The sky is the limit creatively and being able to take an idea, that I’ve often been thinking about for a very long time, and see it brought to life is so gratifying. There’s a certain energy to the whole process that is extremely intoxicating and addictive.

When starting the concept for the shoot I always try to come up with something I’ve never seen before and something I’ve always wanted to try. I’ll draw up ideas, scour the internet (to make sure it really hasn’t been done) and search for unexpected touches to bring it all together. I often gravitate towards the juxtaposition of opposite design elements like, hard edges and soft flowers, modern lines in organic spaces or ornate designs in rough and raw spaces. I see them as two opposites on a scale, balancing each other out. It gives the photos depth and makes for something really interesting to examine.

Sebesta Design Pennsylvania

For the copper shoot, Marisa from Redfield Photography had asked me if I wanted to participate in Maggpie Vintage Rentals’ “14 Days of Sweetheart Tables” competition. Because it revolved around their inventory of sweetheart tables, I picked the best one to fit the look, which happened to be a very clean lined industrial table. When I looked at it, I saw a frame. My original idea was to create a modern flower wall front for the table, but I really wanted to get some depth to the piece and allow it have a three dimensional quality. Because copper is so bright I felt like it needed to recede into the background in order to be less intense and so the shelf idea was born.

Sebesta Design Pennsylvania

I think it’s so important to design in a way that causes a person’s eye in and out, up and down. The shelf design was to fill the entire front and have varying compartments to showcase flowers, candles and copper. Each individual nook was it’s own little design that played together to create a whole picture. I wanted the person looking at it to continually look through the piece and find something new, like viewing a miniature gallery.

By the way, I should probably mention, I had never made anything like this before. Marisa was a little shocked (and I’m pretty sure, very worried) that until that very moment we were assembling the shelf I had never even used a drill. I had a very elaborate drawing, that I wasn’t even sure had the right dimensions (it didn’t) and an overly positive attitude. There were some mistakes, but after about 3 days of work it all came together. I guess why I’m telling you this is don’t be afraid to try something you’ve never done before. The opportunity to think out of the box is what makes our work so much fun.

Sebesta Design Pennsylvania

The process of the designing is always so interesting to me, but honestly I have to say the MOST important thing in a shoot or a wedding or any project are your floral sources. Without amazing product, you can’t take your project to the next level. I am so lucky to have DV Flora right here in my back yard. My sales rep, Aaron, goes above and beyond and is always telling me about new product – because he knows I’m a flower addict – and I know he always has my back. The flowers and foliage I get from DV Flora is phenomenal. I hear horror stories from my flower friends across the country encounter with their wholesalers and I’m grateful for the hard work the DV team puts in so I don’t have to deal with major issues. For those outside of their Mid-Atlantic/NYC/Boston delivery area, they have a new national shipping program and I encourage anyone looking for fantastic product to check them out!

Sebesta Design Pennsylvania

Sebesta Design Pennsylvania

Sebesta Design Pennsylvania

Sebesta Design Pennsylvania

Sebesta Design Pennsylvania

Sebesta Design Pennsylvania

Sebesta Design Pennsylvania

Contact Information:
Corinne of Sebesta Design –
Wholesale Flowers by DV Flora –
Marisa of Redfield Photography –

NYBG Floral Design Summer Intensive Program

NYBG floral design classes


Summer Intensive Overview
In just five weeks, students in the Summer Intensive complete all classroom credits toward a NYBG Floral Design Certificate, leaving only their internship and portfolio submission to complete for certification. Working closely with floral design professionals, participants create dozens of arrangements in diverse styles for all occasions. This concentrated program focuses on real-world situations and includes a trip to New York City’s flower district.

The Intensive is for students of all levels—beginners wanting to start a new career, or working florists who want to receive more formal training and to have the backing of a prestigious NYBG Certificate. Students come from all over the United States and abroad. Last year’s Intensive drew fourteen students, two from as far away as Mexico.

NYBG floral design classes
Floral Design Summer Intensive Program

Curriculum includes:
• Floral Design Fundamentals: Form and Style
• Wedding Design I and II
• Color Theory for Floral Design
• Flower ID from A to Z
• Interior Plantscapes
• Shopping the New York Flower Market
• Arranging with Silk Flowers
• Practical Planning for Designers
• Grand-Scale Arrangements
• Event Planning for the Floral Designer
• plus four specialty electives

NYBG floral design classes

Alumni Testimonials
“Every instructor came from a different part of the business. I had the chance to learn from designers who specialize in weddings, parties, and weekly arrangements for hotels and other commercial places, as well as floral shop work. And because they’re active in the industry, they’re always up-to-date on information and trends.” – Marcela Bonancio, owner of The Lotus Blossom Atelier, Summer Intensive Alumna 2012

“The payoff of the Summer Intensive Program is that you’re going to get the most comprehensive, in-depth education in an art and trade on the east coast.” –Alix Astir, owner of Trellis Fine Florals, Summer Intensive Alumna 2012

“The Intensive gave me a great foundation and platform to build upon—a strong technical base. It was a formative time for me, but most importantly, NYBG gave me the confidence to actually pursue this field professionally.” –Brittany Asch, owner of BRRCH, Summer Intensive Alumna 2011

NYBG floral design classes

Skilled New York City floral designers teach classes at the Garden. These professionals are actively working in the industry and pass the wisdom of their experiences and design skills along to students. Core Floral Design faculty includes:
• Thomas Cawley, previously head floral production buyer and design manager for David Beahm, Ed Libby, Dejuan Stroud, Glorimundi, and Philip Baloun
• Jameel Gilbert, 17 years of experience; previously worked under Philip Baloun
• Yoli LaGuerre, founder of YL Event Design, working for clients including Ralph Lauren, Diane von Furstenberg, and Sean Combs; consistent Philadelphia Flower Show award-winner
• Ken Norman, Jr., AIFD, PFCI, third-generation florist and currently on the American Institute of Floral Designers’ National Board of Directors
• Trish O’Sullivan, 20 years of NYC design experience, working for clients including The Dr. Oz Show, The Nate Berkus Show, and five-star hotels
• Thomas Sebenius, co-owner of The Arrangement Floral Design, with 25 years of experience embellishing Tournament of Roses Parade floats; speaker at the Macy’s Flower Show and the Society of American Florists Convention

Complete instructor biographies are available on our website,

NYBG floral design classes

About the Certificate

The New York Botanical Garden Floral Design Certificate Program combines a comprehensive course of study, real-world skills, the Garden’s incomparable resources, and adds a prestigious credential to recipients’ professional profile to set designers apart in today’s competitive market.

In the course of the Floral Design Certificate Program, students will:
• Design and fashion their own floral arrangements with fresh and silk flowers.
• Create floral designs for many occasions, including weddings, parties, and holidays.
• Develop skills needed to build or sustain a thriving floral business: retail ordering, cost analysis, scheduling, project management, marketing, client relationships, and managing personnel.

Certificate students complete 158 total course hours (126 required hours, plus 32 elective hours), and a 120-hour internship. Students also create a portfolio of their own arrangements for presentation.

The Floral Design Certificate Program is an accredited Education Partner of the American Institute of Floral Designers (AIFD).

NYBG floral design classes

Learn More
View all our classes online at or call our Registration Office at 718.817.8747 to learn more about our programs.

Press Contact:
If you’d like to speak with an alumnus or with one of our program staff, please email or call Jenifer Willis, marketing coordinator for education, at or 718.817.8837.

David Austin Garden Roses

Carey, Darcey, Tess, Kate, Edith, Beatrice, Juliet, Constance, Patience, Miranda, Keira and Charity David Austin Garden Roses

Carey, Darcey, Tess, Kate, Edith, Beatrice, Juliet, Constance, Patience, Miranda, Keira and Charity

Garden roses. The words evoke memories of a beloved grandmother’s garden, filled with soft, show-stopping roses that smelled like heaven. Nostalgia for these gorgeous, old-fashioned blooms has meant a huge surge in the popularity of garden roses in the bridal market and all signs indicate that they’re here to stay.

David Austin Roses are the epitome of the English garden rose and are highly sought after for their beauty. Twelve cut varieties are bred specifically for floral designers and are available in the North American market, in shades of red, hot pink, pink, peach, yellow, and white.

We worked with those 12 varieties in a recent Floral Design Class here in Seattle, Washington: Beatrice, Carey, Charity, Constance, Darcey, Edith, Juliet, Kate, Keira, Miranda, Patience, and Tess. Today on the blog we are featuring the David Austin Garden Roses as part of our Rose Study Series. As with all Flirty Fleurs rose studies, the roses here were processed into clean water. No hydrating solutions or flower foods were used and all flowers were kept at room temperature and not in a cooler. I did speak with Eleanor of David Austin Roses and she informed me that the guard petals should not be removed as they are tougher petals which helps the rose to open to its full cupped garden rose form and prevents the bloom from shattering. Although I did mention above that I did not use any flower food while processing the roses, Eleanor did mention that they recommend using Chrysal’s Rose Food.

Here are our notes:

Beatrice Yellow David Austin Garden Rose


Vase life: 7 days, peak at 4–5 days
A beautiful, rich golden yellow hue for this ruffly-petal garden rose. Beatrice is a slow opener with a slight scent. The bloom itself is a bit on the petite size, so keep that in mind when ordering this rose – you may want to order extra stems to ensure you’ll have enough to make a statement.


Carey Rose David Austin


Vase life: 5–6 days
A solid dark pink coloring on each petal, Carey opens into a perfect buttercup garden rose shape. Carey is smaller than her ‘sister’ Miranda and nowhere near as showy. Shows consistent color throughout a 12-stem bunch. The darkest pink of the David Austin cut varieties.


Charity David Austin Rose


Vase life: 3–4 days, peak at 3 days.
A large, lovely blush pink rose with a wide-open, green-eyed center, which adds a unique touch. I highly recommend keeping this one in the cooler until you are ready to design with her, she’s finicky and opens quickly. Charity is quite an eye-catcher and worth the work, just handle with a kind hand and take care of this one!


Constance David Austin


Vase life: 5–6 days
Constance is a good-sized rose, although shallow, that will open fully and show its center. The petals are lovely, swirly ruffles. The colors in a bunch can really range from blush pink to a brighter pink. This rose appears to be one of the favorites when I talk with other designers – they are drawn to the perfect rounded garden rose shape and sweet blush-pink coloring.


Darcey David Austin Garden Rose


Vase life: 7 days. Peak at 4–5.
One of two hot pink David Austin roses, Darcey is smaller than Kate, and a deeper magenta-crimson color. Darcey is a slow opener, but will open wide and show its center at its peak. Give this rose a few days out of the cooler to really bloom to its full size. It is a long lasting rose, just like Tess & Kate – a good two weeks out of the cooler.


Edith David Austin Garden Rose


Vase life: 5–6 days, peak at 3–4
Edith is a large bloom with complex coloring: touches of gold, peach and rose tones all in one bloom. She plays well with others because of her coloring, which can pull toward autumn tones. Significant color variation in the 12-stem bunch. Slight scent.


Juliet David Austin Garden Rose


Vase life: 5 days
Juliet is a favorite rose in bridal work for her beautiful peach tones. A beautifully cupped rose. These particular Juliets came from Alexandra Farms, which is a lighter peach. I have noticed that if I receive Juliets from Green Valley that they are a darker, warm peach.


Kate David Austin Garden Rose


Vase life: 7 days
Kate is the other hot pink David Austin. She’s a lush raspberry hot pink into magenta rose blossom that opens nicely, nearly double the size of Darcey. Kate is a long lasting bloom. I’d suggest keeping her out of the cooler so she can open into a full bloom for your design work.


Keira David Austin Garden Rose


Vase life: 4–5 days
Keira is a perfectly cupped-shape rosette whose petals blend from blush pink to cream to light pink. Significant range of colors in a 12-stem bunch of Keira: some tend to be more pink, some more blush. Not a large rose, more delicate and beautifully suited to bouquet work. A slight scent.


Miranda David Austin Garden Roses


Vase life: 5–6 days
The perfect pink garden rose, Miranda is a strong and hearty bloom, by far the strongest of the pinks. Opens to be a very large rose, nearly three inches – the largest of the David Austin cut varieties. Great, solid pink color on all petals.


Patience David Austin Garden Roses


Vase life: 3–4 days. An event rose.
A lovely, silky, creamy white color, Patience has an intoxicating scent. Patience tends to brown easily and has a delicate neck, so she requires tender handling. This particular variety should be kept in the cooler, otherwise it may open to quickly for your event. I find it best to let it sit out for a day to hydrate and open up and then I place it in the cooler to keep it at a premium stage.


Tess David Austin Garden Rose


Vase life: 7days
A rich, dark, velvety red, Tess is the answer to your red garden rose needs. A strong and hearty bloom.
Keep in mind that Tess needs a few days to really bloom open, it took 4-5 days for it to open to the stage where I felt it really showed off its full beauty. It was also a very long lasting rose – a good two weeks.


Pink David Austin Garden Roses Carey, Constance, Miranda, Keira, Charity

Carey, Constance, Miranda, Keira, Charity

L-R - Beatrice, Edith, Tess, Darcey, Kate, Patience, Juliet, Charity, Keira, Carey, Constance and Miranda

L-R – Beatrice, Edith, Tess, Darcey, Kate, Patience, Juliet, Charity, Keira, Carey, Constance and Miranda

David Austin Garden Roses
All of the David Austin Garden Roses featured here were grown by Alexandra Farms.

Tomorrow I will feature the arrangements we created with these beautiful David Austin Garden Roses during the Floral Design Class.

Cute Flower Shops

Click on the image to visit the website of the shop mentioned:

The Enchanted Florist

The Enchanted Florist

Thistle Floral & Hope - Cute flower shop

Thistle Floral Home

Wildflower of Provincetown

Wildflower of Provincetown

The Rosery, Hudson, New York

The Rosery

Sweet Wodruff

Sweet Wodruff

The Little Potting Shed

The Little Potting Shed

Topiaire Flower Shop

Topiaire Flower Shop

The Comparison Game

Where ‘o Where do I even start with this post?!
Do you all know what I mean when I say The Comparison Game? It’s when we look at other people’s facebook, instagram, pinterest, twitter, websites, blogs, etc and convince ourselves that someone else is doing it better than we are. Oh, it’s an ugly downward spiral and it can all go out of control very quickly. Deep down we all know it is silly and a waste of time, nevertheless there are times where just about everyone can get sucked in — right?!
So I’m not going to go on about why/how we go down the trap of the comparison game. Instead, let’s talk about ways to get ourselves out of the trap, and quickly! The quicker you can get out of it the better it is for your mental health!

1) Call someone. Pick up the phone and call. Not text, not email. TALK .. outloud.
2) Call someone who is NOT in the event industry. Call someone who will want to talk about something other than flowers and event design; someone who doesn’t give a damn about Instagram.
3) Go for a walk. During this walk do not pick up your phone to look at social media. Instead say hello to other people who are also out walking. Stop to pet a dog. Stop to admire a flower. Stop to feel the sun on your face. Leave your phone in your pocket.
4) Go shopping. Retail therapy does a body good! Don’t pick up your phone and instagram the store you are currently shopping at.
5) Meet up with a friend for lunch, coffee, dinner — something fun and relaxing. Do not talk about the industry!
6) Go get a pedicure and read a magazine (put that phone away!) .. magazines are distracting and can even give you new inspiration.
7) Have a brainstorming session about what you can do with social media to make yourself feel better — work on your business and don’t worry about what others are up to!
8) Write a blog post for your business, you know you need to…
9) Exercise! It’ll help release any pent-up stress!
10) Clean your office, work space, basement, garage, shop, etc — you’ll be productive with work and completely distracted from social media.
11) Write a list of things you like about yourself! Yes, a list of things you like about YOU! List out 5 things right now. Why? Because it is so easy to pick on ourselves when comparing ourselves to others.
12) Write a list of things you are thankful for! List out 5 things that you are thankful for in your life!!

How’s that for a list of suggestions of how to re-focus your attention??
Share your suggestions in the comments section!

Flora Fête

Flora Fête is visual poetry as an ode to spring’s beauty and wonder. It is a statement about awakening and rebirth – a realization that by consuming the positive we prosper in confidence! This full, feminine narrative is the debut collaboration of Laura Buck, Karen Weber, and Arina Bléiman.


Laura Buck: She had the original vision and pulled in the collaborators (including me!) She is a fashion make up artist. She, Arina, and I wanted to create a whimsical, inspiring, and feminine piece that deviated from the typical “sexually saturated” fashion material. We wanted to create a timeless work of beauty and optimism.
Arina Bléiman: She was our Director of Photography/Cinematographer. She is strong and motivated and pulled together a great crew of friends to tackle lighting & camera.
Karen Weber (me): I work in Art Direction in NYC – currently in food & wine. I adore flowers and they are frequently in my work. Laura found me via Instagram; we hit it off and agreed to collaborate. I collected all the props and flowers and directed their incorporation into the story on set.
Jana Knauerová: Our model, she is a friend and a wonderful person. She is Czech and you can see her on the cover of a few Czech Elle magazines.
Kate Carnegie: She was our stylist and hunted down a vintage Dolce & Gabbana dress and Yves Saint Laurent shoes for Jana.
Sammi Bateman: She was the design assistant, focusing mostly on florals. She is such a powerhouse! We are mates from college. She works in display at an Anthropologie. And previously was a floral stylist at Sullivan Owen in Philly. She did the flowers for my wedding. The day was so demanding as a director and I knew I could cast my general vision and she would blow me away with her compositions (ex: the salad and soup dishes). We worked side by side on the table centerpiece, and she worked with the hairstylist Mara on the headdress.
The original score as created by Eric Mendelsohn of electric-pop band Ghost Beach and Justin Weber (my husband), a yoyo/circus performance artist
The decorative backdrop you see in the film is a permanent mural by artist Dana Tanamachi at Trinity Grace Church.
The 2 sets of hands that appear in the film alongside Jana are dancers that my ballet instructor Dianna Warren connected me to.


MODEL: Jana KnauerováDIRECTORS: Laura BuckKaren Weber DIRECTOR OF PHOTOGRAPHY: Arina BléimanSTYLIST: Kate CarnegiePRODUCTION DESIGN: Karen Weber, MAKEUP: Laura BuckHAIR: Mara SchiavettiMANICURE: Eri NaritaPOST PRODUCTION: Alex Noble, COLORIST: Arina BléimanSCORE: Eric MendelsohnJustin WeberSOUND MIX: Dave Weingarten, VIOLINIST: Laura Hutton, AC: Tsubasa MatsumotoGAFFER: Pablo Burn, GRIP: Laura Hilliard, DESIGN ASSISTANT: Sammi BatemanTABLE GUESTS: Lea Clay, Mariah Halkett, SPECIAL THANKS: Trinity Grace TribecaDianna Warren

Designing with Herbs

I don’t know about all of you, but I sure am ready for summertime and gardens filled with herbs! Mint, Oregano, Basil, Thyme and Sage – oh, the sweet smell of summer.
Here are a few beauties which I hope will inspire you!

Florals by Lovely Little Details  Photo by Jessica Burke Basil, Oregano, Thyme and Tomatoes

Florals by Lovely Little Details
Photo by Jessica Burke
Basil, Oregano, Thyme and Tomatoes

Lynn Easton of Easton Events in Charlottesville, Virginia, and Shawn Cossette of Beehive Events in Scottsville, Virginia. Genovese basil gone to seed and cinnamon basil.

Lynn Easton of Easton Events in Charlottesville, Virginia, and Shawn Cossette of Beehive Events in Scottsville, Virginia.
Genovese basil gone to seed and cinnamon basil.

Succulents (in varying sizes), scabiosa plants and pods (for their globular shape and long stems), saracenias (for some extra texture), and purple basil (for extra color)

Designed by Meghan Guthrie, in-house stylist for One Kings Lane
Purple Basil



Francoise Weeks

Francoise Weeks
Rosemary and Oregano

Laboratorio Floreale Aiello In Love In Italy Photography

Laboratorio Floreale Aiello
In Love In Italy Photography

8 Floral Designers to Follow On Instagram

Today I compiled a list of floral designers to follow on instagram — hopefully, you’ll find some new designers to follow!! Click on the images below to see their instagram feeds –


Bare Root Flora

Botanique Flowers Seattle

Jackson Durham Events on Instagram

Lois Hiranaga floral design


Studio Fleurette on Instagram

.. and .. of course, Flirty Fleurs!

Flirty Fleurs on Instagram

Peonies of China

Hello flower friends,

I just spent two weeks traveling through China on a fantastic vacation. While there I kept my eyes open for anything floral related to share with you, but really never did come across floral arrangements. However, I did come across peonies in bloom! Oh My Gosh — so many lovely peonies! I snapped a few pictures and am sharing them with all of you today.
Enjoy! –

Peonies of China

Peonies of China

Peonies of China

Peonies of China

Peonies of China

Peonies of China

Peonies of China

Peonies of China

Peonies of China

Peonies of China

Peonies of China

Chad taking pictures of the Peonies

Peonies of China

Peonies of China

Peonies of China

Peonies of China