Tips on Tipping with Alison Ellis
Does the wedding florist get tipped? This is a question that’s been answered before, but unfortunately no one asked florists for their opinion! Here’s the truth, most of the time florists don’t tend to be on the “must tip list”. So what should you do about it? Click to watch! Remember: Charge what you’re worth! […]
Discussing Mock-Up Policies with Alison Ellis
Have you ever been asked to do a mock-up for a wedding? If a customer asks for a mock-up it can be difficult to address if you don’t have a company policy. A “mock-up policy” will help ensure you deliver the best customer service to your customers. Do you do “free” mock-ups? Do you charge? […]
Tips when working with Gladiolas with Alison Ellis
Hey Floralpreneurs! Welcome to July. If you’re in the midst of a busy season like most florists I know, I’m sharing a super short, quick tip with you today. Well, actually, it’s 2 tips!…2 tips on gladiolas to be specific. I LOVE gladiolas. I know they have a reputation for being “funeral flowers”, but that’s […]
Pricing Tips For Florists: Customers Don’t Set Prices with Alison Ellis
In the midst of a busy wedding season, when all of your attention is rightly dedicated to the clients you’re working with, florists also have to manage new inquiries for next year’s season because….well, frankly, we don’t get to choose when people decide to reach out to us! They get engaged, book a venue and […]
How do you handle requests for extra flowers? with Alison Ellis
If you have been in the floral industry for more than a hot minute, there’s a chance that you’ve been asked to include “extra flowers” at no charge. It can really catch you off guard sometimes and put you on the spot! Click to watch how I deal with requests for “extras” and scroll down […]
Pricing Garlands and Greenery with Alison Ellis
Year after year florists tell me that pricing is their #1 struggle in their business and today I’m answering 2 of the the most frequent pricing questions I get: #1 How much should you mark up a pre-made garland? and #2 How do you price greenery and fillers when you don’t know how many stems […]