flirty fleurs floral industry blog

The Power of a Floral Community, part 2

by Rachel Evans Heath Picking up where we left off a couple weeks ago, you may have seen our recent post about one of the floral communities that is here in Seattle. You may recall some of the benefits I expressed in my enthusiastic retelling of how I found such a wonderful group. But just […]

Flower Power!!-The Power of a Floral Community, part 1

By Rachel Evans Heath Toward the end of my first year as a business owner I stumbled into one of the best things that has ever happened to my floral life: I found a floral community. What is a floral community, you ask? Well for me it’s a group of floral designers who all live […]

Women with Tools | Featuring Sheri Jentsch

By Rachel Evans Heath Sheri Jentsch of Sheri J Floral Design This is Sheri or Sheri J Floral Design in New Braunfels, Texas. And she is a woman who knows tools. Her favorite tool is the electric drill. “It’s my favorite because that is the tool I started with. It is sentimental for me, and I use […]

Are Bridal Shows Worth It?

By Rachel Evans Heath Entrance into the Bridal Show by Trill Flora (me!) We’re just winding our way out of bridal-show season and a question I often hear designers asking one another is, “Do you think bridal shows are worth it?” I participated in a bridal-show-like event a couple months ago and there is always […]

Women with Tools | Featuring Stacey Lee

By Rachel Evans Heath Meet Stacey Lee of Paeonia Designs in Boston, MA. She designed and created this in 2017 for Art in Bloom at the Museum of Fine Arts, Boston…. Flowers in Frame by Stacey Lee From the front and far away, it looks like a painting. From the side, you’d have no idea what it […]

Women with Tools | Featuring Alexandra Jusino

by Rachel Evans Heath Meet Alex. Her company Exquisite Designs is based in Chicago and she’s been working in floral design for six years. Before that she worked as a civil engineer. Hanging installations and large installations come pretty easily to her, given her background. As the requests for hanging installations and elevated designs started […]