Ariella Chezar to appear at Seattle Wholesale Growers Market

Author photo-Ariella Chezar by Corbin Gurkin


The Seattle Wholesale Growers Market will host floral industry icon Ariella Chezar for two days of inspiring workshops and lectures on May 24 and 25, 2016, scheduled to take place at its facility in a turn-of-the-century historic brewery in Seattle’s Georgetown District.
Known for her lush, whimsical, garden style, Ariella has influenced the floral industry coast-to-coast. She is based at Zonneveld Farms in western Massachusetts and is both a popular faculty member at FlowerSchool New York and a contributing editor to Martha Stewart Weddings Magazine.

On Tuesday, May 24, Ariella’s Master Class presentation will share design concepts from her long-awaited second book, The Flower Workshop (Ten Speed Press, 2016). Students will participate in a personal, small-group setting, experiencing Ariella’s artistry, design philosophy and professional sensibilities. The workshop will cover seasonally-inspired floral design using an abundance of local roses, peonies, flowering branches, bulbs, and other botanical ingredients from Pacific Northwest flower farms that are members of Seattle Wholesale Growers Market.

On Wednesday, May 25, Ariella will demonstrate her design techniques to SWGM customers, including professional florists, wedding and event designers and floral retailers. Her presentation takes place from 9 a.m. to 11 a.m. and will be followed by a book signing of The Flower Workshop.

The Flower Workshop Book by Ariella Chezar

About The Seattle Wholesale Growers Market: SWGM is a producer’s cooperative, started by flower farmers in 2011 as a grass roots effort to make local floral products more available to florists and professional buyers in the Puget Sound Area. Since then, it has hired staff, changed its business model and experienced dramatic growth as demand for locally grown flowers has increased.

Related posts:


  1. I’d love to watch Ariella design. Her book is so beautiful. I adore it.