The other day I was perusing Amazon.com for the latest in design books and I came across this book: Bouquets with Personality by Lucinda Rooney. At first I was convinced there was a typo with the price – $1.58!! I bought that book in an instant, figuring that if I didn’t care for it I’m […]
Archives for September 2010
When I first started in floral design my mentor said to me – nothing is original, it’s all be done before. I was startled my the comment and as a young and impressionable designer I really took the comment to heart and have thought about it often. Lately when I’m reading through tweets on twitter […]
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Photo shoots have become all the rage this year, talented people joining forces to create a look and then have it published on websites. I think this is all great, I love the creativity, the inspiration, the fresh ideas. I appreciate all the wedding blogs that show these beautiful and lush floral designs portrayed in […]
Your name: Sandra de Ovando Your Business name: Ovando Your Location: New York, NY How did you start your business? I opened Ovando’s West Village boutique shortly after moving to NY in 2003. It was such a tremendous success that we began receiving client requests to design events, offices and residences. The impetus from the […]
http://www.aifd.org/ (American Institute of Floral Designers) Two of my favorite magazines are: Flowers & http://www.myteleflora.com/Publications/mainFAND.asp Florist Review http://www.floristsreview.com/main/ And…Floral business http://www.safnow.org/